Have you ever had concerns about the quality of traffic Facebook ads send, particularly for traffic campaigns? Here’s how to check that…
Of 4,200 Visitors Driven by a Facebook Ad, How Many Should Convert?
I recently created a series of Facebook campaigns that sent 4,200 visitors to my website while optimizing for scroll. How many would convert?
Example: Use URL Parameters to Verify Facebook Ads Results
I previously showed you how to use URL parameters to verify Facebook conversions. Here’s an example of how I uncovered 40% more conversions.
How to Use URL Parameters for Facebook Ads Tracking
URL parameters give advertisers a tool for measuring impact of their paid and organic efforts. Here’s how they work and how to set them up…