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Reasons to Be Concerned About the Trend Toward Meta Automation

April 19, 2022 by Jon Loomer - No Comments

Lately, we’re seeing more and more examples of Meta using automation to replace manual campaign setup. I have my concerns. Here’s why…

Filed Under: Facebook Marketing Tutorials

Tagged With: Custom Audience Expansion, Facebook Ads How To, Facebook Advertising, Facebook Targeting Expansion, Lookalike Expansion, Meta Advantage

Meta is Testing Custom Audience Expansion

April 17, 2022 by Jon Loomer - No Comments

Meta appears to be testing Custom Audience Expansion (no, not Targeting Expansion or Lookalike Expansion). Is this a good thing? Thoughts…

Filed Under: Facebook Marketing Tutorials

Tagged With: Facebook Ads How To, Facebook Advertising, Facebook Custom Audiences, Facebook Targeting Expansion, Lookalike Expansion, Meta Advantage

What is Meta Advantage?

March 29, 2022 by Jon Loomer - No Comments

Meta recently announced a new suite of ad products for optimization, personalization, and efficiency called Meta Advantage. What is it?

Filed Under: Facebook Marketing Tutorials

Tagged With: Facebook Ads How To, Facebook Advertising, Facebook Lookalike Audiences, Facebook Targeting Expansion, Meta Advantage

How to Use Facebook Lookalike Expansion

September 27, 2021 by Jon Loomer - No Comments

When Facebook Lookalike Expansion is enabled, your audience will dynamically expand beyond the percentage you selected to get better results.

Filed Under: Facebook Marketing Tutorials

Tagged With: Facebook Ad Targeting, Facebook Ads How To, Facebook Advertising, Facebook Lookalike Audiences, Facebook Targeting Expansion

Facebook Targeting Expansion Becomes Default

September 23, 2021 by Jon Loomer - No Comments

Facebook Targeting Expansion will be turned on and can’t be turned off for conversions campaigns. Here’s what that means for advertisers…

Filed Under: Facebook Marketing Tutorials

Tagged With: Facebook Ads How To, Facebook Ads Targeting, Facebook Advertising, Facebook Targeting Expansion

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For Advanced Facebook Marketers
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