Lately, we’re seeing more and more examples of Meta using automation to replace manual campaign setup. I have my concerns. Here’s why…
Reasons to Be Concerned About the Trend Toward Meta Automation
Meta is Testing Custom Audience Expansion
Meta appears to be testing Custom Audience Expansion (no, not Targeting Expansion or Lookalike Expansion). Is this a good thing? Thoughts…
What is Meta Advantage?
Meta recently announced a new suite of ad products for optimization, personalization, and efficiency called Meta Advantage. What is it?
How to Use Facebook Lookalike Expansion
When Facebook Lookalike Expansion is enabled, your audience will dynamically expand beyond the percentage you selected to get better results.
Facebook Targeting Expansion Becomes Default
Facebook Targeting Expansion will be turned on and can’t be turned off for conversions campaigns. Here’s what that means for advertisers…
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