
Lately, we’re seeing more and more examples of Meta using automation to replace manual campaign setup. I have my concerns. Here’s why…
Lately, we’re seeing more and more examples of Meta using automation to replace manual campaign setup. I have my concerns. Here’s why…
Meta appears to be testing Custom Audience Expansion (no, not Targeting Expansion or Lookalike Expansion). Is this a good thing? Thoughts…
Meta recently announced a new suite of ad products for optimization, personalization, and efficiency called Meta Advantage. What is it?
When Facebook Lookalike Expansion is enabled, your audience will dynamically expand beyond the percentage you selected to get better results.
Facebook Targeting Expansion will be turned on and can’t be turned off for conversions campaigns. Here’s what that means for advertisers…
Feel like you're always one step behind? Jon will keep you updated on everything you need to know about the latest updates related to Facebook advertising.