The rumor is out that Facebook is testing an option that will allow users to subscribe to, rather than Like, brand Pages. Why? What could this mean? Is it all bad?
A few months ago, Facebook launched subscriptions, giving people the ability to follow the public posts of others without becoming a “friend.” Likewise, this presented an opportunity for public figures to allow people to follow them in a less corporate and official way than becoming a “fan” of a page. As soon as this feature… Read more »
It wasn’t long ago that I wondered aloud why some people would manage both a personal Facebook profile and a Facebook page of their personal brand. Particularly after Facebook launched subscriptions, why not just allow anyone to read your public posts? But on second thought… I allow for subscriptions of my public content, but lately… Read more »
Contact Me | Recommendations Facebook is taking over the world. With the move to more passive sharing, it’s becoming a bigger part of our lives. And now, for the first time, I think it spells trouble for Twitter. The litmus test: My wife. My wife is a smart person. She doesn’t copy and paste Facebook… Read more »
Moments after clicking on the button to allow subscriptions, the first person subscribed to my public Facebook content. Then another. Then a few more. At first, I felt kinda special. Yeah, that’s right. These people dig me. Sure, there’s no reason for them to have found me so quickly. Sure, it’s not even clear if… Read more »