Custom conversions add granularity for reporting and optimization. Here’s how I use them for three specific scenarios.
Why You Should Use the Facebook Pixel Helper Chrome Extension
Do you use the Facebook Pixel Helper Chrome extension? It’s a great free tool that can be used for testing and learning. Here’s how I use it.
Facebook Ads and the Role of Custom Conversions
Custom conversions have some similarities with standard and custom events, but they have a very specific role. Let’s clear up the confusion.
How to Set Up Automatic Events for Your Meta Pixel
Facebook can automatically detect events on your website based on contextual clues. Here’s what you need to know about Automatic Events…
Facebook Event Parameters for Granular Reporting and Targeting
Facebook event parameters are important for granular reporting and powerful targeting. Here’s what to know and how to get started…