What Facebook marketing metrics are misused? Overrated? Underrated? Let’s apply the concept of Moneyball to focus on the stats that matter.
What’s more viral on Facebook, photos or status updates? The answer could depend on how you define “viral” and will provide starkly different results.
I conducted an experiment covering two weeks. Reach for my status updates are double my photos, but then things get interesting…
This week’s podcast covered what Facebook Page Notifications and Pages Feed could mean for businesses, and the endless scramble for Reach.
Is Facebook Reach really down, or are Page admins looking at flawed data? A small sample look at Page Level Data tells a different story.