Part of the battle is knowing which Facebook ads metrics actually matter. These are the metrics in my column preset I call “The Good Stuff.”
The Facebook Ads Metrics That Matter
Facebook Paid Reach: Why Your Reporting May Miss the Complete Picture
Facebook Paid Reach is often incorrectly reported. This entry details a formula and method for understanding reach overlap and avoiding calculation errors.
Facebook Post Reach: Post-Level Reporting
Facebook Reach can be confusing. This entry covers how to use Post-Level reporting on Facebook to better understand Facebook Post Reach and avoid errors.
Facebook Page Reach: Page-Level Reporting
Facebook Reach can be confusing. This entry covers how to use Page-Level reporting on Facebook to better understand Facebook Page reach and avoid errors.
Faceboocalypse: Report Proves Flaws in Facebook Reach and Shares
NewsWhip recently reported a steep drop in Facebook shares. Was this due to a drop in organic reach? Or was something else up? Here’s what happened…
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The Pubcast with Jon Loomer
Facebook ads and entrepreneurship challenges discussed over a beer. Started in 2013, a full episode of The Pubcast is published every Friday. Jon also shares quick Pubcast Shots to provide thoughts, tips, and tutorials in a bite-sized format.
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