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Meta Ads Metric Update: Accounts Center Account

January 23, 2023 by Jon Loomer - No Comments

Meta has updated a handful of metrics related to Accounts Center Accounts. That’s not a typo. Here’s what that means…

Filed Under: Facebook Marketing Tutorials

Tagged With: Accounts Center Accounts, Facebook Ads How To, Facebook Advertising, Facebook Frequency, Facebook Reach

The Facebook Ads Metrics That Matter

December 1, 2021 by Jon Loomer - No Comments

Part of the battle is knowing which Facebook ads metrics actually matter. These are the metrics in my column preset I call “The Good Stuff.”

Filed Under: Facebook Marketing Tutorials

Tagged With: Facebook Ad Metrics, Facebook Ads How To, Facebook Advertising, Facebook Custom Conversions, Facebook Custom Events, Facebook Frequency, Facebook Landing Page Views, Facebook Reach, Facebook Standard Events

Facebook Paid Reach: Why Your Reporting May Miss the Complete Picture

August 1, 2018 by Lucas Elliott - No Comments

Facebook Paid Reach

Facebook Paid Reach is often incorrectly reported. This entry details a formula and method for understanding reach overlap and avoiding calculation errors.

Filed Under: Facebook Marketing Tutorials

Tagged With: Facebook Ads How To, Facebook Ads Manager, Facebook Advertising, Facebook Reach

Facebook Post Reach: Post-Level Reporting

July 21, 2018 by Lucas Elliott - No Comments

Facebook Post Reach Reporting

Facebook Reach can be confusing. This entry covers how to use Post-Level reporting on Facebook to better understand Facebook Post Reach and avoid errors.

Filed Under: Facebook Marketing Tutorials

Tagged With: Facebook Ads How To, Facebook Advertising, Facebook Insights, Facebook Organic Reach, Facebook Page, Facebook Promoted Posts, Facebook Reach

Facebook Page Reach: Page-Level Reporting

July 16, 2018 by Lucas Elliott - No Comments

Facebook Reach can be confusing. This entry covers how to use Page-Level reporting on Facebook to better understand Facebook Page reach and avoid errors.

Filed Under: Facebook, Facebook Page Tutorials

Tagged With: Facebook Insights, Facebook Organic Reach, Facebook Page, Facebook Reach

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Jon Loomer Digital
For Advanced Facebook Marketers
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  • Blog
  • Membership
    ▼
    • Membership Info
    • PHC Login
    • Agencies
  • Help
    ▼
    • Short-Form Video Blueprint
    • One-on-One with Jon
  • Podcasts
    ▼
    • The Pubcast
    • Appearances
  • Free
    ▼
    • Newsletter
    • Safe Zones Template