Part of the battle is knowing which Facebook ads metrics actually matter. These are the metrics in my column preset I call “The Good Stuff.”
The Facebook Ads Metrics That Matter
Facebook Paid Reach: Why Your Reporting May Miss the Complete Picture
Facebook Paid Reach is often incorrectly reported. This entry details a formula and method for understanding reach overlap and avoiding calculation errors.
Facebook Post Reach: Post-Level Reporting
Facebook Reach can be confusing. This entry covers how to use Post-Level reporting on Facebook to better understand Facebook Post Reach and avoid errors.
Facebook Page Reach: Page-Level Reporting
Facebook Reach can be confusing. This entry covers how to use Page-Level reporting on Facebook to better understand Facebook Page reach and avoid errors.
Faceboocalypse: Report Proves Flaws in Facebook Reach and Shares
NewsWhip recently reported a steep drop in Facebook shares. Was this due to a drop in organic reach? Or was something else up? Here’s what happened…
5 Facebook Ads Tips
5 Facebook Ads Tips Free Webinar
This webinar will cover the 5 most important tips that you can apply to your Facebook advertising in 2022.
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10 Tips from 10 Years
10 important lessons learned about Facebook ads during the past 10 years. Receive a series of 10 emails, one every day.
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The Basics
The five basic steps to setting up a successful Facebook ad campaign. Receive a link to a different tip every day. Each tip includes a video and written lesson.
Training Bundle: Tracking, Targeting, and Optimization
Training Bundle: Tracking, Targeting, and Optimization
Jon Loomer
Learn how to thrive in an era of less tracking and greater privacy in this multi-focus bundle, that includes pre-recorded videos and a live event.
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Power Hitters Club
Jon Loomer
BOOST your Facebook Marketing Skills
The PHC provides members with access to hundreds of advertisers who have done what you’re trying to do, have worked in your industry and who can pull from valuable experience.
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One-on-One Training
Schedule one-on-one time with Jon to discuss your Facebook advertising struggles, obstacles, and strategies.
Click HereVideo Series
Facebook Ads Fixes Video Series
Get access to this 20-video series that teaches the important factors that impact your ad success.
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