Facebook Reach can be confusing. This entry covers how to use Page-Level reporting on Facebook to better understand Facebook Page reach and avoid errors.
Faceboocalypse: Report Proves Flaws in Facebook Reach and Shares
NewsWhip recently reported a steep drop in Facebook shares. Was this due to a drop in organic reach? Or was something else up? Here’s what happened…
Facebook Organic Reach is Changing: Should Brands Share More Links?
Reports are that Facebook links now get the most reach. Before you change your entire posting strategy, read this…
No, Facebook Organic Page Reach Is Not Dead
According to dozens of reports, Facebook killed organic reach for pages. Of course, this is far from the truth. But whatever gets clicks, right?
No More Facebook Like-Gating: What It Means and Why You Should Care
Facebook will no longer allow marketers to incentivize the like through an app. So what does that mean and how does that change things? Read on…
Experiment: What Percentage of Facebook Fans REALLY Saw Your Post?
What percentage of your fans — who were online at the time — did you reach with your post? Learn how to find out here…
A Second Test: Are Brands Organically Reaching the Facebook News Feed?
The overwhelming sentiment from brands is that they aren’t reaching the News Feeds of their fans. So how do you explain these results?