Facebook Paid Reach is often incorrectly reported. This entry details a formula and method for understanding reach overlap and avoiding calculation errors.
Facebook Post Reach: Post-Level Reporting
Facebook Reach can be confusing. This entry covers how to use Post-Level reporting on Facebook to better understand Facebook Post Reach and avoid errors.
Facebook Page Reach: Page-Level Reporting
Facebook Reach can be confusing. This entry covers how to use Page-Level reporting on Facebook to better understand Facebook Page reach and avoid errors.
Faceboocalypse: Report Proves Flaws in Facebook Reach and Shares
NewsWhip recently reported a steep drop in Facebook shares. Was this due to a drop in organic reach? Or was something else up? Here’s what happened…
Facebook Organic Reach is Changing: Should Brands Share More Links?
Reports are that Facebook links now get the most reach. Before you change your entire posting strategy, read this…
No, Facebook Organic Page Reach Is Not Dead
According to dozens of reports, Facebook killed organic reach for pages. Of course, this is far from the truth. But whatever gets clicks, right?
No More Facebook Like-Gating: What It Means and Why You Should Care
Facebook will no longer allow marketers to incentivize the like through an app. So what does that mean and how does that change things? Read on…