Meta needs more options for controlling frequency with Facebook ads. Frequency capping is only available in rare situations right now.
Meta Needs Frequency Capping for More Optimization Options
Final Results: Can I Reach All of My Facebook Followers with an Ad?
I ran a 90-day experiment with the goal of reaching all of my Facebook followers with an ad. Here are the final results and lessons learned…
The Imperfection of Facebook Ads Frequency Capping
Facebook doesn’t strictly enforce frequency capping. Here’s how I figured that out, and what you can do about it.
$300 Spent to Reach 100,000 Facebook Followers in 30 Days
I ran a test with the goal of reaching all — or most — of my Facebook followers with an ad. Here’s how and results in the first 30 days…
Test: Can You Promote a Facebook Podcast with Ads?
Can you promote Facebook podcasts with ads? Not natively. But there’s a workaround that I’m using. This post explains the test and results.
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