Meta needs more options for controlling frequency with Facebook ads. Frequency capping is only available in rare situations right now.
Meta Needs Frequency Capping for More Optimization Options
Final Results: Can I Reach All of My Facebook Followers with an Ad?
I ran a 90-day experiment with the goal of reaching all of my Facebook followers with an ad. Here are the final results and lessons learned…
The Imperfection of Facebook Ads Frequency Capping
Facebook doesn’t strictly enforce frequency capping. Here’s how I figured that out, and what you can do about it.
$300 Spent to Reach 100,000 Facebook Followers in 30 Days
I ran a test with the goal of reaching all — or most — of my Facebook followers with an ad. Here’s how and results in the first 30 days…
Test: Can You Promote a Facebook Podcast with Ads?
Can you promote Facebook podcasts with ads? Not natively. But there’s a workaround that I’m using. This post explains the test and results.
Advertising Foundations: 8-Part Series [FREE]
Advertising Foundations: 8-Part Series [FREE]
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Short-Form Video Blueprint
Gain the confidence and knowledge needed to create engaging and effective short-form videos in this self-paced training (37 lessons).
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Jon Loomer
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The PHC provides members with access to hundreds of advertisers who have done what you’re trying to do, have worked in your industry and who can pull from valuable experience.
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The Pubcast with Jon Loomer
Facebook ads and entrepreneurship challenges discussed over a beer. Started in 2013, a full episode of The Pubcast is published every Friday. Jon also shares quick Pubcast Shots to provide thoughts, tips, and tutorials in a bite-sized format.
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