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Meta Needs Frequency Capping for More Optimization Options

May 18, 2022 by Jon Loomer - No Comments

Meta needs more options for controlling frequency with Facebook ads. Frequency capping is only available in rare situations right now.

Filed Under: Facebook Marketing Tutorials

Tagged With: Facebook Ads How To, Facebook Advertising, Facebook Frequency, Facebook Frequency Capping, Facebook Reach and Frequency, Facebook Reach Optimization

Facebook Reach Objective and Optimization: Cap Ad Frequency While Maximizing Reach

October 3, 2020 by Jon Loomer - 18 Comments

Facebook Reach Objective and Frequency Capping

The Reach objective and optimization allow you to reach as many people within an audience is possible, but while using frequency capping.

Filed Under: Facebook Marketing Tutorials

Tagged With: Facebook Ads How To, Facebook Advertising, Facebook Daily Unique Reach, Facebook Frequency Capping, Facebook Reach and Frequency, Frequency Reach Objective

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