In this episode, I discuss testing Facebook Promoted Posts, a second look at the success of new Facebook advertising, and a look at the potential for Lists for Pages.
I gave Facebook Promoted Posts a whirl. Here are the results, also in comparison to what I’ve seen from Page Post Ads.
Facebook Promoted Posts are available, but what types of content should you promote? Facebook would tell you to promote everything, but you need to discriminate.
Don’t like that you’re only reaching 16% of your Facebook fans? Now you can easily promote those posts to your fans directly from your Page with Promoted Posts.
The changes may have gone unnoticed to typical users, but brands rejoiced over Promoted Posts, Admin Roles and Scheduled Posts. Yet one more gem is being missed…