Running concurrent email and Facebook ad campaigns with consistent messaging that work together can have impressive results. Here is an example…
Facebook Custom Conversions: A Beginner’s Guide
Facebook rolled out Custom Conversions for tracking and optimization. While confusing and currently limited, they are very helpful. Here’s a guide…
Facebook Lead Ads: Coming to Desktop, Carousel, Video, CRM Integration
Facebook lead ads are being rolled out, allowing marketers to easily collect leads. Updates include desktop, carousel, video and CRM integration.
Facebook Saved Audiences: How to Save Time Creating Facebook Ads
Many advertisers complain that creating Facebook ads is time consuming, but the truth is that Saved Audiences are a simple way to increase efficiency.
How to Use Facebook’s Upgraded Website Custom Audience Pixel
Facebook’s new pixel for Custom Audiences and Conversion Tracking offers many great features. Implementing it requires a very specific process…
New Facebook Power Editor: A Complete Guide
Facebook is rolling out significant changes to Power Editor, which improves design while adding and refining features. Here’s a guide to changes…
How to Create Multi-Product Facebook Ads in Power Editor
Multi-product Facebook ads can now be created in Power Editor. Here’s an overview of what you need to know and how to do it…
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