I stumbled upon an inconsistency related to Reach. And after a controlled test, I had my answer: Facebook is under reporting Organic Reach.
14 Facebook Marketing Goals for 2014
Are you ready to increase leads and revenue from Facebook in 2014? Start by experimenting with these 14 strategies…
New Facebook Post Level Export: What’s Gone and What’s New
While much of the focus of Facebook’s recent Insights overhaul has been on the web version, changes were also made to the post level exports.