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Facebook and the Mystery of Organic Conversions

November 22, 2019 by Jon Loomer - No Comments

Facebook doesn’t report organic conversions — whether from organic posts or ads. Ads Manager only reports paid distribution. This is a missed opportunity.

Filed Under: Facebook Marketing Editorial

Tagged With: Facebook Ads How To, Facebook Advertising, Facebook Attribution, Facebook Organic Conversions, Facebook Pixel

A Short Reference of Facebook One-Sheeter Guides

May 28, 2019 by Lucas Elliott - No Comments

Facebook One-Sheeter Guides

This article captures a variety of quick reference Facebook one-sheeter guides, covering different topics related to advertising on Facebook and Instagram.

Filed Under: Facebook Marketing Guide

Tagged With: Facebook Ad Bidding, Facebook Ads How To, Facebook Advertising, Facebook Conversion Lift, Facebook Pixel, Facebook Test and Learn

The Value of Facebook Pixel Events

April 24, 2019 by Jon Loomer - No Comments

Facebook pixel events are not only beneficial, they are required for any serious advertiser. Here are six benefits provided to those who utilize events…

Filed Under: Facebook Marketing Tutorials

Tagged With: Facebook Ads How To, Facebook Advertising, Facebook Analytics, Facebook Attribution, Facebook Pixel, Facebook Pixel Events, Facebook Pixel Parameters, Facebook Website Custom Audiences

How to Target Referral Traffic with Facebook Ads

February 7, 2019 by Jon Loomer - No Comments

Target Website Referral Traffic with Facebook Ads

You can target referral traffic with Facebook ads based on where people came from to visit your website. You need to first update your pixel. Here’s how…

Filed Under: Facebook Marketing Tutorials

Tagged With: Facebook Ad Targeting, Facebook Ads How To, Facebook Advertising, Facebook Pixel, Facebook Pixel Parameters

Time For a Facebook Business Manager Checkup

June 20, 2018 by Andrew Foxwell - No Comments

Facebook Business Manager Checkup

It’s time to clean up your Business Manager of old admins and employees, disconnect old ad accounts and pages, and ensure that your pixels are perfect. Here’s how…

Filed Under: Facebook Marketing Tutorials

Tagged With: Facebook Ad Account, Facebook Business Manager, Facebook Page, Facebook Pixel

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For Advanced Facebook Marketers
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