In this post, I clear up what the Facebook Conversions API is, why it’s important, some misconceptions related to iOS 14, and more.
Importance of the Facebook Conversions API
How to Use Google Tag Manager to Manage the Facebook Pixel and Events
I use Google Tag Manager to add the base pixel code and create both standard and custom pixel events. Here are the details of what I do…
How to Optimize For and Track Facebook Custom Events
Until now, advertisers were unable to optimize for or track Facebook custom events without mapping to custom conversions. That’s changed…
Audience Targeting Options Facebook Needs in the Age of Less Tracking
Audience creation is negatively impacted by restrictions on tracking related to iOS 14. But what could Facebook provide instead? A list…
Where Are My Client’s Hidden Facebook Events?
When configuring Facebook web events for Aggregated Event Measurement, are you noticing hidden events? Here’s why and what to do…
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