Facebook can automatically detect events on your website based on contextual clues. Here’s what you need to know about Automatic Events…
How to Set Up Automatic Events for Your Meta Pixel
Pixel Traffic Permissions: Block and Allow Lists
You can create block and allow lists to manage the domains that send data from your pixel. Here’s the difference and how to do it…
Create a Facebook Ads Audience Based on Event Frequency
You can isolate your most valuable website visitors by creating audiences of people based on web event frequency. Here’s how…
10 Facebook Website Custom Audience Strategies
I use website custom audiences in 10 primary ways using base methods, standard events, and custom events. Here’s exactly what I do…
Importance of the Facebook Conversions API
In this post, I clear up what the Facebook Conversions API is, why it’s important, some misconceptions related to iOS 14, and more.
Advertising Foundations: 8-Part Series [FREE]
Advertising Foundations: 8-Part Series [FREE]
There are 8 primary characteristics of successful Meta advertisers that separate them from the rest. Subscribe to get this free 8-part series emailed to your inbox.
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Short-Form Video Blueprint
Gain the confidence and knowledge needed to create engaging and effective short-form videos in this self-paced training (37 lessons).
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Jon Loomer
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The PHC provides members with access to hundreds of advertisers who have done what you’re trying to do, have worked in your industry and who can pull from valuable experience.
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The Pubcast with Jon Loomer
Facebook ads and entrepreneurship challenges discussed over a beer. Started in 2013, a full episode of The Pubcast is published every Friday. Jon also shares quick Pubcast Shots to provide thoughts, tips, and tutorials in a bite-sized format.
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