Until now, advertisers were unable to optimize for or track Facebook custom events without mapping to custom conversions. That’s changed…
How to Optimize For and Track Facebook Custom Events
Audience Targeting Options Facebook Needs in the Age of Less Tracking
Audience creation is negatively impacted by restrictions on tracking related to iOS 14. But what could Facebook provide instead? A list…
Where Are My Client’s Hidden Facebook Events?
When configuring Facebook web events for Aggregated Event Measurement, are you noticing hidden events? Here’s why and what to do…
How to Optimize for a Client’s Configured Facebook Events
Now that there’s an 8-event limit, agencies report an inability to access and optimize for a client’s configured Facebook events. Details…
iOS 14 and Facebook Ads: What We Know
The iOS 14 update will impact data tracking across mobile devices. What will happpen to Facebook ad targeting, optimization, and tracking?
Training: Facebook Ads and iOS 14
Training: Facebook Ads & iOS 14
Jon Loomer
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Jon Loomer
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