Facebook doesn’t report organic conversions — whether from organic posts or ads. Ads Manager only reports paid distribution. This is a missed opportunity.
Facebook and the Mystery of Organic Conversions
A Short Reference of Facebook One-Sheeter Guides
This article captures a variety of quick reference Facebook one-sheeter guides, covering different topics related to advertising on Facebook and Instagram.
The Value of Facebook Pixel Events
Facebook pixel events are not only beneficial, they are required for any serious advertiser. Here are six benefits provided to those who utilize events…
How to Use the Facebook Pixel Event Setup Tool
Facebook pixel events are critical for optimization, tracking, retargeting, and more for marketers. That’s why the new Event Setup Tool is so helpful.
How to Target Referral Traffic with Facebook Ads
You can target referral traffic with Facebook ads based on where people came from to visit your website. You need to first update your pixel. Here’s how…
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