You can create a custom event for scroll depth for reporting, optimization, and targeting of your Facebook ads. Here’s how…
Create a Meta Pixel Event that Fires After Scrolling 70% Down a Page
Create a Meta Pixel Event that Fires After Viewing a Page for 60 Seconds
You can create a custom event in Google Tag Manager that fires when someone spends 60 seconds on a page of your website. Here’s how…
How to Set Up Conversions API with Facebook for WordPress Plugin
Have you struggled to get the Facebook Conversions API going? You can set it up easily with a free WordPress plugin.
How to Use Google Tag Manager to Manage the Facebook Pixel and Events
I use Google Tag Manager to add the base pixel code and create both standard and custom pixel events. Here are the details of what I do…
The Problems with Facebook Ads Optimization
There are inherent problems with how Facebook ads optimization works that can lead to misleading results and watered-down audiences.
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Advertising Foundations: 8-Part Series [FREE]
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Short-Form Video Blueprint
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Jon Loomer
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Facebook ads and entrepreneurship challenges discussed over a beer. Started in 2013, a full episode of The Pubcast is published every Friday. Jon also shares quick Pubcast Shots to provide thoughts, tips, and tutorials in a bite-sized format.
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