Data within your Events Manager, custom conversion overview, and Ads Manager will never match up and it’s due to TWO types of deduplication.
Meta Conversion Events, Deduplication, and Conflicting Reporting
Meta Ads Attribution Setting: A Complete Guide
The Attribution Setting controls how your ads are delivered and how conversions are reported. It’s not straightforward. This guide will help.
Testing Zaraz to Set Up Facebook Conversions API
Zaraz may be a great API Gateway alternative for setting up the Facebook Conversions API affordably using timer and scroll depth triggers.
9 Custom Events That Fire on My Website
There are nine custom events that fire on my website when engagement actions happen that can be used for reporting, optimization, and more.
Quality Traffic Test #2: The Impact of Meta Ads Placement
I ran a second test to determine how using only news feed placement would impact quality traffic results with Meta ads. Here’s what I learned.
Meta Ads for Beginners: FREE
Meta Ads for Beginners: FREE
Meta Ads for Beginners is a free subscription to daily emails meant to grow your knowledge and confidence in Meta advertising.
SubscribeAdvertising Foundations: 8-Part Series [FREE]
Advertising Foundations: 8-Part Series [FREE]
There are 8 primary characteristics of successful Meta advertisers that separate them from the rest. Subscribe to get this free 8-part series emailed to your inbox.
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Jon Loomer
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The PHC provides members with access to hundreds of advertisers who have done what you’re trying to do, have worked in your industry and who can pull from valuable experience.
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Schedule one-on-one time with Jon to discuss your Facebook advertising struggles, obstacles, and strategies.
Click HereShort-Form Video Blueprint
Short-Form Video Blueprint
Gain the confidence and knowledge needed to create engaging and effective short-form videos in this self-paced training (37 lessons).
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The Pubcast with Jon Loomer
Facebook ads and entrepreneurship challenges discussed over a beer. Started in 2013, a full episode of The Pubcast is published every Friday. Jon also shares quick Pubcast Shots to provide thoughts, tips, and tutorials in a bite-sized format.
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