There are nine custom events that fire on my website when engagement actions happen that can be used for reporting, optimization, and more.
9 Custom Events That Fire on My Website
Quality Traffic Test #2: The Impact of Meta Ads Placement
I ran a second test to determine how using only news feed placement would impact quality traffic results with Meta ads. Here’s what I learned.
Split Test: Which Optimization Leads to the Most High-Quality Traffic?
What Facebook ads optimization leads to the most quality traffic: Link Clicks, Landing Page Views or a Custom Event? Here’s a split test…
Create a Meta Custom Event That Combines Time Spent and Scroll Depth
Use this custom event to track quality traffic on your website, combining time spent and scroll depth. Then use it for reporting and more.
Create a Meta Pixel Event that Fires After Scrolling 70% Down a Page
You can create a custom event for scroll depth for reporting, optimization, and targeting of your Facebook ads. Here’s how…
Short-Form Video Blueprint
Gain the confidence and knowledge needed to create engaging and effective short-form videos in this self-paced training (37 lessons).
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Jon Loomer
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The PHC provides members with access to hundreds of advertisers who have done what you’re trying to do, have worked in your industry and who can pull from valuable experience.
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Schedule one-on-one time with Jon to discuss your Facebook advertising struggles, obstacles, and strategies.
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The Pubcast with Jon Loomer
Facebook ads and entrepreneurship challenges discussed over a beer. Started in 2013, a full episode of The Pubcast is published every Friday. Jon also shares quick Pubcast Shots to provide thoughts, tips, and tutorials in a bite-sized format.
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