There are nine custom events that fire on my website when engagement actions happen that can be used for reporting, optimization, and more.
Quality Traffic Test #2: The Impact of Meta Ads Placement
I ran a second test to determine how using only news feed placement would impact quality traffic results with Meta ads. Here’s what I learned.
Split Test: Which Optimization Leads to the Most High-Quality Traffic?
What Facebook ads optimization leads to the most quality traffic: Link Clicks, Landing Page Views or a Custom Event? Here’s a split test…
Create a Meta Custom Event That Combines Time Spent and Scroll Depth
Use this custom event to track quality traffic on your website, combining time spent and scroll depth. Then use it for reporting and more.
Create a Meta Pixel Event that Fires After Scrolling 70% Down a Page
You can create a custom event for scroll depth for reporting, optimization, and targeting of your Facebook ads. Here’s how…