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Master **Short-Form Video** with The Short-Form Video Blueprint!

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9 Custom Events That Fire on My Website

March 20, 2023 by Jon Loomer - No Comments

There are nine custom events that fire on my website when engagement actions happen that can be used for reporting, optimization, and more.

Filed Under: Facebook Marketing Tutorials

Tagged With: Facebook Ads How To, Facebook Advertising, Facebook Pixel Custom Events, Google Tag Manager

Quality Traffic Test #2: The Impact of Meta Ads Placement

March 8, 2023 by Jon Loomer - No Comments

I ran a second test to determine how using only news feed placement would impact quality traffic results with Meta ads. Here’s what I learned.

Filed Under: Facebook Marketing Tutorials

Tagged With: Facebook Ads How To, Facebook Advertising, Facebook Pixel Custom Events

Split Test: Which Optimization Leads to the Most High-Quality Traffic?

February 27, 2023 by Jon Loomer - No Comments

What Facebook ads optimization leads to the most quality traffic: Link Clicks, Landing Page Views or a Custom Event? Here’s a split test…

Filed Under: Facebook Marketing Tutorials

Tagged With: Facebook Ads How To, Facebook Advertising, Facebook Pixel Custom Events

Create a Meta Custom Event That Combines Time Spent and Scroll Depth

February 15, 2023 by Jon Loomer - No Comments

Use this custom event to track quality traffic on your website, combining time spent and scroll depth. Then use it for reporting and more.

Filed Under: Facebook Marketing Tutorials

Tagged With: Facebook Ads How To, Facebook Advertising, Facebook Pixel, Facebook Pixel Custom Events, Google Tag Manager

Create a Meta Pixel Event that Fires After Scrolling 70% Down a Page

February 13, 2023 by Jon Loomer - No Comments

You can create a custom event for scroll depth for reporting, optimization, and targeting of your Facebook ads. Here’s how…

Filed Under: Facebook Marketing Tutorials

Tagged With: Facebook Ads How To, Facebook Advertising, Facebook Pixel Custom Conversions, Facebook Pixel Custom Events, Scroll Depth

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Jon Loomer Digital
For Advanced Facebook Marketers
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  • Blog
  • Membership
    ▼
    • Membership Info
    • PHC Login
    • Agencies
  • Help
    ▼
    • Short-Form Video Blueprint
    • One-on-One with Jon
  • Podcasts
    ▼
    • The Pubcast
    • Appearances
  • Free
    ▼
    • Newsletter
    • Safe Zones Template