Facebook is removing Partner Category targeting. To be sure your campaigns will not have any issues, you can edit ad set targeting. Find out how, here.
Facebook Partner Categories Removed: What Now?
Facebook Responds: No More Partner Categories Targeting
In the wake of the Cambridge Analytica scandal, Facebook is making a big change for advertisers, removing Partner Categories from targeting options. Here’s what you need to know about the update…
Priority List: 13 Audiences to Target Using Facebook Ads
Not sure which groups of people you should target with your Facebook ads? Here’s a priority list of 13 audiences you should consider targeting and why.
How to Target Facebook Users Based on Purchase Behavior
You can target Facebook users with ads based on the things they buy away from Facebook. Sound crazy? It’s amazing. Here’s how…
Core Audiences: How to Target Facebook Ads Using More Demographics
Facebook now provides a goldmine of demographic targeting power thanks to the new Core Audiences feature. Here is everything you need to know…
Short-Form Video Blueprint
Short-Form Video Blueprint
Gain the confidence and knowledge needed to create engaging and effective short-form videos in this self-paced training (37 lessons).
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Jon Loomer
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The PHC provides members with access to hundreds of advertisers who have done what you’re trying to do, have worked in your industry and who can pull from valuable experience.
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The Pubcast with Jon Loomer
Facebook ads and entrepreneurship challenges discussed over a beer. Started in 2013, a full episode of The Pubcast is published every Friday. Jon also shares quick Pubcast Shots to provide thoughts, tips, and tutorials in a bite-sized format.
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