In the wake of the Cambridge Analytica scandal, Facebook is making a big change for advertisers, removing Partner Categories from targeting options. Here’s what you need to know about the update…
Priority List: 13 Audiences to Target Using Facebook Ads
Not sure which groups of people you should target with your Facebook ads? Here’s a priority list of 13 audiences you should consider targeting and why.
How to Target Facebook Users Based on Purchase Behavior
You can target Facebook users with ads based on the things they buy away from Facebook. Sound crazy? It’s amazing. Here’s how…
Core Audiences: How to Target Facebook Ads Using More Demographics
Facebook now provides a goldmine of demographic targeting power thanks to the new Core Audiences feature. Here is everything you need to know…
How to Build a Facebook Audience From Scratch
Want to quickly go from no audience to authority with your Facebook Page? Follow this very thorough guide to start building your audience today!
Don’t Blame the Tool, Blame the Carpenter
When you start an ad campaign, Facebook guarantees only one thing: Circulation. The rest is dependent on whether you do these seven things…
How to Use Facebook to Increase Website Traffic
Looking to increase traffic to your website with Facebook? That’s the topic of this week’s video blog. Do these things!