Facebook has admitted to finding a bug in the reporting of Reach. Some people are angry. Here is my take, based on months of data.
Spotted: Is Facebook Page Reach Back Up?
I recently noticed my Facebook Page Reach tripled. I used Barometer to determine Organic Reach doubled recently. Here is the data.
Fact or Fiction: Facebook is Pay to Play
We’ve heard a lot lately about how Facebook is now Pay to Play, forcing brands to promote to be seen. Is this true? I decided to crunch the numbers.
TechCrunch: Your Facebook Page Reach is Down Because You’re Spammy
TechCrunch reports some interesting facts that could explain the drop in Reach for some Pages. Is your Page spammy? Here’s how to find out.