Free Facebook Marketing eBook is Available!

As many of you already know, I’ve been working on a Facebook marketing eBook for the past month or so. It’s based largely on the content from this site, but focused in one area and neatly packaged. There are also three worksheets at the end of it that will help you as you think through… Read more »

How to Use Facebook Page Insights

Brand managers with a Facebook page have a very important, free tool at their disposal: Insights. You don’t need to blindly post to your page, unaware of what works and what doesn’t. Insights creates graphs and charts that help you easily determine what posts are generating the most discussion, how many people you’re reaching, and… Read more »

Update: Facebook Page Likes Link Goes to Insights

I created my Facebook page only days ago, so I pay attention to the modest number of likes. When it goes up, I click the “Likes This” link under the number on the left hand side. Sometimes it’s a friend, sometimes it’s someone I don’t know. Either way, I find knowing the Facebook page likes… Read more »