You undoubtedly realize that Facebook ad targeting is important, but the results from this campaign underscore why it needs to be your top priority.
Example: Facebook Ad Targeting and Results
The Evolution of Facebook Remarketing
Facebook remarketing is evolving to include more than targeting prior website visitors, opening the door for brands without high traffic to find success.
Facebook Page Engagement Custom Audiences: Target Those Who Interact
Advertisers now have the ability to create Facebook Page Engagement Custom Audiences to target those who engage with their page or page content.
Facebook Ads
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