Facebook Reach can be confusing. This entry covers how to use Post-Level reporting on Facebook to better understand Facebook Post Reach and avoid errors.
Facebook Post Reach: Post-Level Reporting
Facebook Page Reach: Page-Level Reporting
Facebook Reach can be confusing. This entry covers how to use Page-Level reporting on Facebook to better understand Facebook Page reach and avoid errors.
Your Facebook Page Organic Reach is Dropping (But Not Really)
Your Facebook page organic reach is going to drop up to 20%, but nothing is actually changing. It’s all about how Facebook reports it. Here are the details…
Facebook Ad Engagement: The Problem With “Too Much”
Is it possible to get too much Facebook ad engagement? Here’s an example of a high-engagement ad, leading to high organic reach and issues that followed…
Increased Post Frequency Is Helping and Killing Facebook Organic Reach
Brands are posting more frequently than ever on Facebook, and this can lead to both a positive and negative effect on organic reach. Here’s how…
Short-Form Video Blueprint
Short-Form Video Blueprint
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Facebook ads and entrepreneurship challenges discussed over a beer. Started in 2013, a full episode of The Pubcast is published every Friday. Jon also shares quick Pubcast Shots to provide thoughts, tips, and tutorials in a bite-sized format.
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