The secret to a successful Facebook page is a highly engaged community. You can drive thousands of fans with ads, but the number will be hollow if they aren’t active and engaged. Why is this important? An engaged fan who interacts with your page is developing a loyalty for your brand. By being actively involved… Read more »

Back when Facebook pages first became “all the rage” among brands, conventional wisdom was that you had to have one if you were serious about your business. Now, this wasn’t necessarily a false statement, but it lacked any big picture thinking. While the sentiment was correct, most companies jumped in blindly without knowing the how… Read more »