Facebook advertisers can now use lifetime value (LTV) and value-based Custom Audiences to target users similar to their highest value customers. Here’s how.
Facebook Ads: Create a Value-Based Lookalike Audience
Create Facebook Lookalike Audiences From Multiple Countries or Regions
Facebook solved a major annoyance by allowing advertisers to create Lookalike Audiences for multiple countries and regions at once. Here’s what changed…
8 Effective Targeting Strategies for Building Facebook Page Likes
If you want to build a highly relevant Facebook audience, you need to target the right people. Here are eight groups to start with today…
Facebook’s New Lookalike Audiences: What You Need to Know [Video]
This video focuses on everything you need to know about targeting Facebook users similar to your fans, website visitors and more…
Facebook Lookalike Audiences: Website Visitors, Fans and Conversions
Facebook now allows advertisers to create Lookalike Audiences based on fans, Website Custom Audiences, conversion pixels and more…
Short-Form Video Blueprint
Short-Form Video Blueprint
Gain the confidence and knowledge needed to create engaging and effective short-form videos in this self-paced training (37 lessons).
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Jon Loomer
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The PHC provides members with access to hundreds of advertisers who have done what you’re trying to do, have worked in your industry and who can pull from valuable experience.
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The Pubcast with Jon Loomer
Facebook ads and entrepreneurship challenges discussed over a beer. Started in 2013, a full episode of The Pubcast is published every Friday. Jon also shares quick Pubcast Shots to provide thoughts, tips, and tutorials in a bite-sized format.
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