When Facebook Lookalike Expansion is enabled, your audience will dynamically expand beyond the percentage you selected to get better results.
How to Use Facebook Lookalike Expansion
Facebook Ads Guide: 55 Custom Audiences to Target People Ready to Act
Custom Audiences are no longer as simple as targeting your email list. There are now nearly limitless options. Here is a list of 55 to get you started…
Facebook Ads: Create a Value-Based Lookalike Audience
Facebook advertisers can now use lifetime value (LTV) and value-based Custom Audiences to target users similar to their highest value customers. Here’s how.
Create Facebook Lookalike Audiences From Multiple Countries or Regions
Facebook solved a major annoyance by allowing advertisers to create Lookalike Audiences for multiple countries and regions at once. Here’s what changed…
8 Effective Targeting Strategies for Building Facebook Page Likes
If you want to build a highly relevant Facebook audience, you need to target the right people. Here are eight groups to start with today…
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