Meta recently announced a new suite of ad products for optimization, personalization, and efficiency called Meta Advantage. What is it?
I recently created a series of Facebook campaigns that sent 4,200 visitors to my website while optimizing for scroll. How many would convert?
This Facebook ads experimentation guide focuses on the 18 areas that are prime for testing, as well as what you should consider for each.
When Facebook Lookalike Expansion is enabled, your audience will dynamically expand beyond the percentage you selected to get better results.
Custom Audiences are no longer as simple as targeting your email list. There are now nearly limitless options. Here is a list of 55 to get you started…