Meta has updated a handful of metrics related to Accounts Center Accounts. That’s not a typo. Here’s what that means…
How Often Should You Update Facebook Ad Creative?
If your ads are shown repeatedly to the same people, creative fatigue could result in increased costs. How often should you update creative?
Meta Needs an Impressions Shown Custom Audience
It doesn’t exist now, but what if Meta offered an Impressions Shown Custom Audience? It could be used for some pretty cool ad strategies…
Meta Needs Frequency Capping for More Optimization Options
Meta needs more options for controlling frequency with Facebook ads. Frequency capping is only available in rare situations right now.
The Facebook Ads Metrics That Matter
Part of the battle is knowing which Facebook ads metrics actually matter. These are the metrics in my column preset I call “The Good Stuff.”