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Meta Ads Metric Update: Accounts Center Account

January 23, 2023 by Jon Loomer - No Comments

Meta has updated a handful of metrics related to Accounts Center Accounts. That’s not a typo. Here’s what that means…

Filed Under: Facebook Marketing Tutorials

Tagged With: Accounts Center Accounts, Facebook Ads How To, Facebook Advertising, Facebook Frequency, Facebook Reach

How Often Should You Update Facebook Ad Creative?

January 11, 2023 by Jon Loomer - No Comments

If your ads are shown repeatedly to the same people, creative fatigue could result in increased costs. How often should you update creative?

Filed Under: Facebook Marketing Tutorials

Tagged With: Advantage Plus Creative, Facebook Ad Creative, Facebook Ad Fatigue, Facebook Ads How To, Facebook Advertising, Facebook Frequency

Meta Needs an Impressions Shown Custom Audience

May 25, 2022 by Jon Loomer - No Comments

It doesn’t exist now, but what if Meta offered an Impressions Shown Custom Audience? It could be used for some pretty cool ad strategies…

Filed Under: Facebook Marketing Tutorials

Tagged With: Facebook Ads How To, Facebook Advertising, Facebook Custom Audience, Facebook Frequency, Facebook Frequency Capping

Meta Needs Frequency Capping for More Optimization Options

May 18, 2022 by Jon Loomer - No Comments

Meta needs more options for controlling frequency with Facebook ads. Frequency capping is only available in rare situations right now.

Filed Under: Facebook Marketing Tutorials

Tagged With: Facebook Ads How To, Facebook Advertising, Facebook Frequency, Facebook Frequency Capping, Facebook Reach and Frequency, Facebook Reach Optimization

The Facebook Ads Metrics That Matter

December 1, 2021 by Jon Loomer - No Comments

Part of the battle is knowing which Facebook ads metrics actually matter. These are the metrics in my column preset I call “The Good Stuff.”

Filed Under: Facebook Marketing Tutorials

Tagged With: Facebook Ad Metrics, Facebook Ads How To, Facebook Advertising, Facebook Custom Conversions, Facebook Custom Events, Facebook Frequency, Facebook Landing Page Views, Facebook Reach, Facebook Standard Events

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For Advanced Facebook Marketers
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  • Blog
  • Membership
    ▼
    • Membership Info
    • PHC Login
    • Agencies
  • Help
    ▼
    • Short-Form Video Blueprint
    • One-on-One with Jon
  • Podcasts
    ▼
    • The Pubcast
    • Appearances
  • Free
    ▼
    • Newsletter
    • Safe Zones Template