The Reach objective and optimization allow you to reach as many people within an audience is possible, but while using frequency capping.
Facebook Reach Objective and Optimization: Cap Ad Frequency While Maximizing Reach
How to Manage Facebook Ad Frequency
A high Facebook ad frequency is often one of the reasons ads stop working. Here are several methods you can use to manage and control your frequency…
What is an Ideal Facebook Ad Frequency?
Determining an ideal Facebook ad frequency is not an exact science. However, there is data available to approach this challenge.
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