Need help measuring success of your Facebook marketing efforts? Monitor these important ratios. Includes how to find them and why they’re important.
Facebook Insights Reach Reporting Bug: One Month Later
A month after Facebook fixed the Reach reporting bug, I took another look at my data. While Reach is up, I discovered something I did not expect…
Facebook Insights: Consumer vs. Engaged User
The Consumer and Consumption may be the most underrated and ignored of Facebook Insights metrics. Here’s why they are both important and confused.