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Facebook Insights: Monitor These 8 Ratios

March 27, 2013 by Jon Loomer - 16 Comments

Measure Facebook Success 8 Ratios

Need help measuring success of your Facebook marketing efforts? Monitor these important ratios. Includes how to find them and why they’re important.

Filed Under: Facebook Marketing Guide

Tagged With: Facebook Consumer, Facebook Consumption, Facebook Engaged User, Facebook Engagement, Facebook Insights, Facebook Reach

Facebook Insights Reach Reporting Bug: One Month Later

March 25, 2013 by Jon Loomer - 3 Comments

Facebook Reach vs. Likes Over Time Jon Loomer

A month after Facebook fixed the Reach reporting bug, I took another look at my data. While Reach is up, I discovered something I did not expect…

Filed Under: Facebook Marketing Research

Tagged With: Facebook Engaged User, Facebook Insights, Facebook Reach

Facebook Insights: Consumer vs. Engaged User

March 11, 2013 by Jon Loomer - 18 Comments

Consumptions vs. Engaged User

The Consumer and Consumption may be the most underrated and ignored of Facebook Insights metrics. Here’s why they are both important and confused.

Filed Under: Facebook Marketing Reference

Tagged With: Facebook Consumer, Facebook Consumption, Facebook Engaged User, Facebook Engagement, Facebook Insights, Facebook Reach

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