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The Night I Stopped Marketing on Facebook (It’s Not What You Think)

October 31, 2012 by Jon Loomer - 49 Comments

A strange thing happens when you stop worrying about EdgeRank, Reach and things outside of your control and focus on being human on Facebook…

Filed Under: Facebook Marketing Editorial

Tagged With: Facebook EdgeRank, Facebook Marketing

Are Facebook Page Numbers REALLY Down? [Infographic]

October 2, 2012 by Jon Loomer - 23 Comments

Is Facebook Page Reach Really Down?

Is Facebook Reach really down, or are Page admins looking at flawed data? A small sample look at Page Level Data tells a different story.

Filed Under: Facebook Marketing Research

Tagged With: Facebook EdgeRank, Facebook Marketing, Facebook Page, Facebook Reach

The Greatest Myth of Facebook Marketing

July 1, 2012 by Jon Loomer - 12 Comments

A recent post on Likeable.com about the 3 Myths of Promoted Posts got me thinking… What is the greatest myth of Facebook marketing? It didn’t take much debate.

Filed Under: Facebook Marketing Editorial

Tagged With: Facebook Advertising, Facebook EdgeRank, Facebook Marketing

How New Facebook Ads Could Be Letting in Spam

June 18, 2012 by Jon Loomer - 21 Comments

Facebook Talking About This Minus New Likes

Now that I’m seeing insanely good results with new Facebook ads, are the results too good to be true? Early returns show trouble brought on by optimized ads.

Filed Under: Facebook Marketing Research

Tagged With: Facebook Ad Create Flow, Facebook Advertising, Facebook EdgeRank, Facebook Likes, Facebook Marketing, Facebook Objectives, Facebook Page Insights

Your Facebook Posts Reach 16% of Fans… THE HORROR!

June 15, 2012 by Jon Loomer - 48 Comments

Facebook 16%

Your Facebook posts reach only 16% of your fans, but is this all that surprising? Not when you look at the math.

Filed Under: Facebook Marketing Editorial

Tagged With: Facebook Advertising, Facebook EdgeRank, Facebook Marketing, Facebook Marketing Strategies Featured, Facebook Timeline for Pages Tutorials

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For Advanced Facebook Marketers
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