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Facebook Ads: The Metric for Measuring Success and ROI

March 18, 2013 by Jon Loomer - 10 Comments

Facebook Ad Campaign Performance Metrics

Chances are that if you’re like typical advertisers measuring Facebook ad success, you’re doing it wrong. Here’s how to do it and why.

Filed Under: Facebook Marketing Editorial

Tagged With: Facebook Advertising, Facebook Conversion Tracking, Facebook Domain Sponsored Stories, Facebook offers, Facebook Offsite Pixel, Facebook Page Post Ads, Facebook Promoted Page

5 Facebook Ad Tools and Strategies Used by Successful Marketers

February 18, 2013 by Jon Loomer - 19 Comments

5 Facebook Ad Tools Used by Successful Marketers

Successful marketers know Facebook advertising is more than marketplace ads for likes and Promoted Posts for engagement. Are you doing these 5 things?

Filed Under: Facebook Marketing Guide

Tagged With: Facebook Ads Featured, Facebook Advertising, Facebook Conversion Tracking, Facebook Custom Audiences, Facebook Domain Sponsored Stories, Facebook Offsite Pixel, Facebook Power Editor

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