The Reach objective and optimization allow you to reach as many people within an audience is possible, but while using frequency capping.
Facebook Reach Objective and Optimization: Cap Ad Frequency While Maximizing Reach
Daily Unique Reach: Limit Frequency of Facebook Ads to Once Per Day
If you use Daily Unique Reach optimization, Facebook will show your ads to people up to once per day. Here’s what to consider…
How to Manage Facebook Ad Frequency
A high Facebook ad frequency is often one of the reasons ads stop working. Here are several methods you can use to manage and control your frequency…
Facebook Ads Bidding Guide: Optimized, CPC, CPM and Daily Unique Reach
When and how should you optimize for actions or use CPC, CPM or Daily Unique Reach? Here’s a guide to help you understand when to use each…
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