A high Facebook ad frequency is often one of the reasons ads stop working. Here are several methods you can use to manage and control your frequency…
How to Manage Facebook Ad Frequency
Facebook Reach Objective: Cap Ad Frequency While Maximizing Reach
Some Facebook advertisers are seeing a new Reach objective, allowing them to reach as many people as possible while capping the frequency.
Facebook Ads Bidding Guide: Optimized, CPC, CPM and Daily Unique Reach
When and how should you optimize for actions or use CPC, CPM or Daily Unique Reach? Here’s a guide to help you understand when to use each…
Daily Unique Reach: Limit Frequency of Facebook Ads to Once Per Day
With the Daily Unique Reach feature in Power Editor, Facebook allows you to limit the number of times you reach users with ads to once per day.
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