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Facebook Reach Objective and Optimization: Cap Ad Frequency While Maximizing Reach

October 3, 2020 by Jon Loomer - 18 Comments

Facebook Reach Objective and Frequency Capping

The Reach objective and optimization allow you to reach as many people within an audience is possible, but while using frequency capping.

Filed Under: Facebook Marketing Tutorials

Tagged With: Facebook Ads How To, Facebook Advertising, Facebook Daily Unique Reach, Facebook Frequency Capping, Facebook Reach and Frequency, Frequency Reach Objective

Daily Unique Reach: Limit Frequency of Facebook Ads to Once Per Day

October 3, 2020 by Jon Loomer - 37 Comments

Facebook Daily Unique Reach

If you use Daily Unique Reach optimization, Facebook will show your ads to people up to once per day. Here’s what to consider…

Filed Under: Facebook Marketing Tutorials

Tagged With: Facebook Ads How To, Facebook Advertising, Facebook Daily Unique Reach, Facebook Reach Optimization

How to Manage Facebook Ad Frequency

January 29, 2019 by Jon Loomer - No Comments

Facebook Ad Frequency

A high Facebook ad frequency is often one of the reasons ads stop working. Here are several methods you can use to manage and control your frequency…

Filed Under: Facebook Marketing Tutorials

Tagged With: Evergreen Facebook Campaign, Facebook Ads How To, Facebook Advertising, Facebook Daily Unique Reach, Facebook Frequency, Facebook Frequency Capping

Facebook Ads Bidding Guide: Optimized, CPC, CPM and Daily Unique Reach

May 5, 2015 by Jon Loomer - 107 Comments

Facebook Ad Bidding

When and how should you optimize for actions or use CPC, CPM or Daily Unique Reach? Here’s a guide to help you understand when to use each…

Filed Under: Facebook Marketing Tutorials

Tagged With: Facebook Ad Bidding, Facebook Ads How To, Facebook Advertising, Facebook CPC, Facebook CPM, Facebook Daily Unique Reach, Facebook Optimized CPM

Training: Facebook Ads and iOS 14

Training: Facebook Ads & iOS 14
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Intro to Facebook Analytics
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Jon Loomer Digital
For Advanced Facebook Marketers
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© 2021 Jon Loomer Digital
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  • About
    ▼
    • Newsletter
    • Podcast
  • Resources
    ▼
    • Ads FAQ
    • Glossary
    • Pixel Event Generator
    • Search Activity
  • Training
    ▼
    • FB Ads and iOS 14
    • FB Analytics
    • Facebook Pixel
    • Beyond The Boost
    • Power Hitters Club
    • One-on-One
    • Membership
  • FREE
    ▼
    • Intro to FB Analytics
    • Video Series
    • Quiz Library
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