
I use website custom audiences in 10 primary ways using base methods, standard events, and custom events. Here’s exactly what I do…
I use website custom audiences in 10 primary ways using base methods, standard events, and custom events. Here’s exactly what I do…
I use custom web events that fire for quality traffic activity, video engagement, and audio player clicks on my site. Here’s what I use…
Part of the battle is knowing which Facebook ads metrics actually matter. These are the metrics in my column preset I call “The Good Stuff.”
Not all website visitors are created equal. In this post, I detail eight methods you can use to target the highest quality visitors.
You can create a custom Facebook event for people who watched embedded YouTube videos on your website using Google Tag Manager. Here’s how…
Feel like you're always one step behind? Jon will keep you updated on everything you need to know about the latest updates related to Facebook advertising.