
The Event Setup Tool helps you create standard events without the need for code. But, are the tool’s limitations worth the hassle?
The Event Setup Tool helps you create standard events without the need for code. But, are the tool’s limitations worth the hassle?
Part of the battle is knowing which Facebook ads metrics actually matter. These are the metrics in my column preset I call “The Good Stuff.”
Not all website visitors are created equal. In this post, I detail eight methods you can use to target the highest quality visitors.
You can create a custom Facebook event for people who watched embedded YouTube videos on your website using Google Tag Manager. Here’s how…
Until now, advertisers were unable to optimize for or track Facebook custom events without mapping to custom conversions. That’s changed…
Feel like you're always one step behind? Jon will keep you updated on everything you need to know about the latest updates related to Facebook advertising.