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Master **Short-Form Video** with The Short-Form Video Blueprint!

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Is the Event Setup Tool Worth the Hassle?

March 8, 2022 by Jon Loomer - No Comments

The Event Setup Tool helps you create standard events without the need for code. But, are the tool’s limitations worth the hassle?

Filed Under: Facebook Marketing Tutorials

Tagged With: Facebook Custom Conversions, Facebook Event Parameters, Facebook Pixel Event Setup Tool, Facebook Standard Events

The Facebook Ads Metrics That Matter

December 1, 2021 by Jon Loomer - No Comments

Part of the battle is knowing which Facebook ads metrics actually matter. These are the metrics in my column preset I call “The Good Stuff.”

Filed Under: Facebook Marketing Tutorials

Tagged With: Facebook Ad Metrics, Facebook Ads How To, Facebook Advertising, Facebook Custom Conversions, Facebook Custom Events, Facebook Frequency, Facebook Landing Page Views, Facebook Reach, Facebook Standard Events

8 Ways to Target Quality Website Visitors with Facebook Ads

October 22, 2021 by Jon Loomer - No Comments

Not all website visitors are created equal. In this post, I detail eight methods you can use to target the highest quality visitors.

Filed Under: Facebook Marketing Tutorials

Tagged With: Facebook Ads How To, Facebook Advertising, Facebook Custom Conversions, Facebook Custom Events, Facebook Website Custom Audiences

Create a Custom Facebook Event for a Watched YouTube Video in Google Tag Manager

October 20, 2021 by Jon Loomer - No Comments

You can create a custom Facebook event for people who watched embedded YouTube videos on your website using Google Tag Manager. Here’s how…

Filed Under: Facebook Marketing Tutorials

Tagged With: Facebook Ads How To, Facebook Advertising, Facebook Custom Conversions, Facebook Custom Events, Facebook Website Custom Audiences

How to Optimize For and Track Facebook Custom Events

August 30, 2021 by Jon Loomer - No Comments

Until now, advertisers were unable to optimize for or track Facebook custom events without mapping to custom conversions. That’s changed…

Filed Under: Facebook Marketing Tutorials

Tagged With: Facebook Custom Conversions, Facebook Custom Events, Facebook Pixel, Facebook Standard Events

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Short-Form Video Blueprint

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Jon Loomer Digital
For Advanced Facebook Marketers
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  • Blog
  • Membership
    ▼
    • Membership Info
    • PHC Login
    • Agencies
  • Help
    ▼
    • Short-Form Video Blueprint
    • One-on-One with Jon
  • Podcasts
    ▼
    • The Pubcast
    • Appearances
  • Free
    ▼
    • Newsletter
    • Safe Zones Template