Custom conversions add granularity for reporting and optimization. Here’s how I use them for three specific scenarios.
How I Use Facebook Custom Conversions for Reporting and Optimization
Why You Should Use the Facebook Pixel Helper Chrome Extension
Do you use the Facebook Pixel Helper Chrome extension? It’s a great free tool that can be used for testing and learning. Here’s how I use it.
Facebook Ads and the Role of Custom Conversions
Custom conversions have some similarities with standard and custom events, but they have a very specific role. Let’s clear up the confusion.
Facebook Event Parameters for Granular Reporting and Targeting
Facebook event parameters are important for granular reporting and powerful targeting. Here’s what to know and how to get started…
Surprise Facebook Ads Conversions
Even if you’re running an engagement, traffic, or awareness Facebook ads campaign, you should track surprise conversions. Here’s how…
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