
Many issues with Meta pixel events, custom conversions, and custom audiences can be traced to using “URL equals” instead of “URL contains.”
Many issues with Meta pixel events, custom conversions, and custom audiences can be traced to using “URL equals” instead of “URL contains.”
Custom conversions add granularity for reporting and optimization. Here’s how I use them for three specific scenarios.
Do you use the Facebook Pixel Helper Chrome extension? It’s a great free tool that can be used for testing and learning. Here’s how I use it.
Custom conversions have some similarities with standard and custom events, but they have a very specific role. Let’s clear up the confusion.
Facebook event parameters are important for granular reporting and powerful targeting. Here’s what to know and how to get started…
Feel like you're always one step behind? Jon will keep you updated on everything you need to know about the latest updates related to Facebook advertising.