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How I Use Facebook Custom Conversions for Reporting and Optimization

April 13, 2022 by Jon Loomer - No Comments

Custom conversions add granularity for reporting and optimization. Here’s how I use them for three specific scenarios.

Filed Under: Facebook Marketing Tutorials

Tagged With: Facebook Ads How To, Facebook Advertising, Facebook Custom Conversions, Facebook Event Parameters, Facebook Events, Facebook Pixel Events, Facebook Standard Events

Why You Should Use the Facebook Pixel Helper Chrome Extension

April 11, 2022 by Jon Loomer - No Comments

Do you use the Facebook Pixel Helper Chrome extension? It’s a great free tool that can be used for testing and learning. Here’s how I use it.

Filed Under: Facebook Marketing Tutorials

Tagged With: Facebook Ads How To, Facebook Advertising, Facebook Custom Conversions, Facebook Custom Events, Facebook Events, Facebook Pixel, Facebook Standard Events

Facebook Ads and the Role of Custom Conversions

April 6, 2022 by Jon Loomer - No Comments

Custom conversions have some similarities with standard and custom events, but they have a very specific role. Let’s clear up the confusion.

Filed Under: Facebook Marketing Tutorials

Tagged With: Facebook Ads How To, Facebook Advertising, Facebook Custom Conversions, Facebook Custom Events, Facebook Standard Events

Facebook Event Parameters for Granular Reporting and Targeting

April 4, 2022 by Jon Loomer - No Comments

Facebook event parameters are important for granular reporting and powerful targeting. Here’s what to know and how to get started…

Filed Under: Facebook Marketing Tutorials

Tagged With: Facebook Ads How To, Facebook Advertising, Facebook Custom Conversions, Facebook Custom Events, Facebook Event Parameters, Facebook Events, Facebook Standard Events, Facebook Website Custom Audiences

Surprise Facebook Ads Conversions

March 16, 2022 by Jon Loomer - No Comments

Even if you’re running an engagement, traffic, or awareness Facebook ads campaign, you should track surprise conversions. Here’s how…

Filed Under: Facebook Marketing Tutorials

Tagged With: Facebook Ads How To, Facebook Advertising, Facebook Custom Conversions, Facebook Custom Events, Facebook Standard Events

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For Advanced Facebook Marketers
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