Many issues with Meta pixel events, custom conversions, and custom audiences can be traced to using “URL equals” instead of “URL contains.”
Do Not Use URL Equals for Meta Events and Audiences
How I Use Facebook Custom Conversions for Reporting and Optimization
Custom conversions add granularity for reporting and optimization. Here’s how I use them for three specific scenarios.
Why You Should Use the Facebook Pixel Helper Chrome Extension
Do you use the Facebook Pixel Helper Chrome extension? It’s a great free tool that can be used for testing and learning. Here’s how I use it.
Facebook Ads and the Role of Custom Conversions
Custom conversions have some similarities with standard and custom events, but they have a very specific role. Let’s clear up the confusion.
Facebook Event Parameters for Granular Reporting and Targeting
Facebook event parameters are important for granular reporting and powerful targeting. Here’s what to know and how to get started…
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