Custom conversions add granularity for reporting and optimization. Here’s how I use them for three specific scenarios.
How I Use Facebook Custom Conversions for Reporting and Optimization
Why You Should Use the Facebook Pixel Helper Chrome Extension
Do you use the Facebook Pixel Helper Chrome extension? It’s a great free tool that can be used for testing and learning. Here’s how I use it.
Facebook Ads and the Role of Custom Conversions
Custom conversions have some similarities with standard and custom events, but they have a very specific role. Let’s clear up the confusion.
Facebook Event Parameters for Granular Reporting and Targeting
Facebook event parameters are important for granular reporting and powerful targeting. Here’s what to know and how to get started…
Surprise Facebook Ads Conversions
Even if you’re running an engagement, traffic, or awareness Facebook ads campaign, you should track surprise conversions. Here’s how…
Live Training
Meta Business Suite Mastery
Jon Loomer
Master Meta Business Suite for organic and paid marketing efforts in this training package.
Sign UpPHC
Power Hitters Club
Jon Loomer
BOOST your Facebook Marketing Skills
The PHC provides members with access to hundreds of advertisers who have done what you’re trying to do, have worked in your industry and who can pull from valuable experience.
Click hereOne-on-One
One-on-One Training
Schedule one-on-one time with Jon to discuss your Facebook advertising struggles, obstacles, and strategies.
Click HerePodcast Widget
The Pubcast with Jon Loomer
Facebook ads and entrepreneurship challenges discussed over a beer. Started in 2013, a full episode of The Pubcast is published every Friday. Jon also shares quick Pubcast Shots to provide thoughts, tips, and tutorials in a bite-sized format.
Listen Now