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Meta is Testing Custom Audience Expansion

April 17, 2022 by Jon Loomer - No Comments

Meta appears to be testing Custom Audience Expansion (no, not Targeting Expansion or Lookalike Expansion). Is this a good thing? Thoughts…

Filed Under: Facebook Marketing Tutorials

Tagged With: Facebook Ads How To, Facebook Advertising, Facebook Custom Audiences, Facebook Targeting Expansion, Lookalike Expansion, Meta Advantage

Catalog Custom Audiences: Target Facebook Ads Based on Catalog Engagement

March 23, 2022 by Jon Loomer - No Comments

You can now create catalog custom audiences to target people who engage with your various product catalogs. Here’s how it works…

Filed Under: Facebook Marketing Tutorials

Tagged With: Facebook Ads How To, Facebook Advertising, Facebook Catalog Custom Audiences, Facebook Custom Audiences, Facebook Product Ads

Audience Targeting Options Facebook Needs in the Age of Less Tracking

August 9, 2021 by Jon Loomer - No Comments

Audience creation is negatively impacted by restrictions on tracking related to iOS 14. But what could Facebook provide instead? A list…

Filed Under: Facebook Marketing Tutorials

Tagged With: Facebook Ad Targeting, Facebook Custom Audiences, Facebook Page Engagement Custom Audiences, Facebook Pixel, Facebook Website Custom Audiences, iOS 14

Facebook Ads Targeting Audiences You Need to Create Now While You Still Can

June 13, 2021 by Jon Loomer - No Comments

Facebook Analytics is going away after June 30. Until then, make sure to use it to create these special custom audiences while you still can.

Filed Under: Facebook Marketing Tutorials

Tagged With: Engagement on Facebook Custom Audiences, Facebook Analytics, Facebook Custom Audiences

Facebook Advertising Audiences and iOS 14

January 28, 2021 by Jon Loomer - No Comments

Your website custom audiences and app activity audiences will decrease as a result of iOS 14. Here’s why and what to do next…

Filed Under: Facebook Marketing Tutorials

Tagged With: Facebook Ads How To, Facebook Advertising, Facebook Custom Audiences, Facebook Targeting, iOS 14

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For Advanced Facebook Marketers
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