Facebook advertisers can now use lifetime value (LTV) and value-based Custom Audiences to target users similar to their highest value customers. Here’s how.
Facebook Canvas Custom Audiences: How to Create
Facebook is rolling out Canvas Custom Audiences which allow advertisers to create audiences of those who engage with Canvas. Here’s what you need to know…
Create an Audience of People Who Spent the Most Time on Your Website
Facebook advertisers can now create audiences of people who spent the most time on their website. Here’s how…
Create Facebook Custom Audiences for Lead Ad Form Engagement
You can now create Custom Audiences for engagement with your Facebook Lead Ads. here’s how…
How to Use Facebook’s Upgraded Website Custom Audience Pixel
Facebook’s new pixel for Custom Audiences and Conversion Tracking offers many great features. Implementing it requires a very specific process…
The 4-Step Approach to Effective Facebook Ad Targeting
Are you lost on a Facebook ad targeting strategy that works? Start with this 4-step approach for traffic, fan base building, opt-ins and sales…
Facebook Updates Custom Audiences TOS: No Scraping UIDs
Many advertisers have used scraping of UIDs to create Custom Audiences. Facebook has made changes to explicitly prohibit and prevent this.
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