Custom Audiences are no longer as simple as targeting your email list. There are now nearly limitless options. Here is a list of 55 to get you started…
Short Facebook Videos: An Experiment
I’ve started experimenting with short Facebook videos. Here’s a deep look at my process and strategy related to the videos, ads, list building, and traffic.
Facebook Ads: How to Create Offline Event Custom Audiences
Facebook advertisers can now measure the impact of ads on offline events and also create various audiences of those who interacted offline. Here’s how…
Facebook Event Custom Audiences: More Targeting Power
Targeting has become more powerful for brands that utilize Events with Facebook Event Custom Audiences. Here’s everything you need to know about them…
Facebook Ads: Create a Value-Based Lookalike Audience
Facebook advertisers can now use lifetime value (LTV) and value-based Custom Audiences to target users similar to their highest value customers. Here’s how.
Facebook Canvas Custom Audiences: How to Create
Facebook is rolling out Canvas Custom Audiences which allow advertisers to create audiences of those who engage with Canvas. Here’s what you need to know…
Create an Audience of People Who Spent the Most Time on Your Website
Facebook advertisers can now create audiences of people who spent the most time on their website. Here’s how…