An evergreen Facebook campaign is one that perpetually reaches a new audience for months at a time. Here is an example of a campaign I’m running…
How My Evergreen Facebook Campaign Works
Facebook Custom Audience Sizes Have Returned (sort of!)
Facebook Custom Audience Size estimates have been unavailable for several months. However, it appears that in some cases, these estimates have returned.
Facebook Ads Guide: 55 Custom Audiences to Target People Ready to Act
Custom Audiences are no longer as simple as targeting your email list. There are now nearly limitless options. Here is a list of 55 to get you started…
Short Facebook Videos: An Experiment
I’ve started experimenting with short Facebook videos. Here’s a deep look at my process and strategy related to the videos, ads, list building, and traffic.
Facebook Ads: How to Create Offline Event Custom Audiences
Facebook advertisers can now measure the impact of ads on offline events and also create various audiences of those who interacted offline. Here’s how…
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