Meta appears to be testing Custom Audience Expansion (no, not Targeting Expansion or Lookalike Expansion). Is this a good thing? Thoughts…
Meta is Testing Custom Audience Expansion
Catalog Custom Audiences: Target Facebook Ads Based on Catalog Engagement
You can now create catalog custom audiences to target people who engage with your various product catalogs. Here’s how it works…
Audience Targeting Options Facebook Needs in the Age of Less Tracking
Audience creation is negatively impacted by restrictions on tracking related to iOS 14. But what could Facebook provide instead? A list…
Facebook Ads Targeting Audiences You Need to Create Now While You Still Can
Facebook Analytics is going away after June 30. Until then, make sure to use it to create these special custom audiences while you still can.
Facebook Advertising Audiences and iOS 14
Your website custom audiences and app activity audiences will decrease as a result of iOS 14. Here’s why and what to do next…
PHC
Power Hitters Club
Jon Loomer
BOOST your Facebook Marketing Skills
The PHC provides members with access to hundreds of advertisers who have done what you’re trying to do, have worked in your industry and who can pull from valuable experience.
Click hereOne-on-One
One-on-One Training
Schedule one-on-one time with Jon to discuss your Facebook advertising struggles, obstacles, and strategies.
Click HerePodcast Widget
The Pubcast with Jon Loomer
Facebook ads and entrepreneurship challenges discussed over a beer. Started in 2013, a full episode of The Pubcast is published every Friday. Jon also shares quick Pubcast Shots to provide thoughts, tips, and tutorials in a bite-sized format.
Listen Now