Meta appears to be testing Custom Audience Expansion (no, not Targeting Expansion or Lookalike Expansion). Is this a good thing? Thoughts…
Meta is Testing Custom Audience Expansion
Catalog Custom Audiences: Target Facebook Ads Based on Catalog Engagement
You can now create catalog custom audiences to target people who engage with your various product catalogs. Here’s how it works…
Audience Targeting Options Facebook Needs in the Age of Less Tracking
Audience creation is negatively impacted by restrictions on tracking related to iOS 14. But what could Facebook provide instead? A list…
Facebook Ads Targeting Audiences You Need to Create Now While You Still Can
Facebook Analytics is going away after June 30. Until then, make sure to use it to create these special custom audiences while you still can.
Facebook Advertising Audiences and iOS 14
Your website custom audiences and app activity audiences will decrease as a result of iOS 14. Here’s why and what to do next…
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