Don’t obsess over metrics that don’t matter. Break metrics down into primary, secondary, and tertiary groups. Here’s what to consider…
Effective Meta Advertising: Key Metrics Simplified
Why Are Meta Ad Prices Dropping?
Meta’s average ad price has dropped for the fifth consecutive quarter compared to the prior year. What could cause this? Let’s explore…
Did Facebook Ads CPM Go Up This Holiday Season?
Did Facebook ads CPM go up this holiday season? Indications are that they remained steady, resisting a holiday spike. Here’s what that means.
Two Ways to Monitor Facebook Ads CPM
Is your Facebook ads CPM spiking, leading to increased costs? Here are two easy ways to monitor it…
Will Facebook Ads CPM Costs Increase This Holiday Season?
Prior to the past few years, Facebook ads CPM costs have spiked during the holidays. Will that happen this year? Signs suggest it may not…
Advertising Foundations: 8-Part Series [FREE]
Advertising Foundations: 8-Part Series [FREE]
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Jon Loomer
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Facebook ads and entrepreneurship challenges discussed over a beer. Started in 2013, a full episode of The Pubcast is published every Friday. Jon also shares quick Pubcast Shots to provide thoughts, tips, and tutorials in a bite-sized format.
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