
Don’t obsess over metrics that don’t matter. Break metrics down into primary, secondary, and tertiary groups. Here’s what to consider…
Don’t obsess over metrics that don’t matter. Break metrics down into primary, secondary, and tertiary groups. Here’s what to consider…
Meta’s average ad price has dropped for the fifth consecutive quarter compared to the prior year. What could cause this? Let’s explore…
Did Facebook ads CPM go up this holiday season? Indications are that they remained steady, resisting a holiday spike. Here’s what that means.
Is your Facebook ads CPM spiking, leading to increased costs? Here are two easy ways to monitor it…
Prior to the past few years, Facebook ads CPM costs have spiked during the holidays. Will that happen this year? Signs suggest it may not…
Feel like you're always one step behind? Jon will keep you updated on everything you need to know about the latest updates related to Facebook advertising.