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Effective Meta Advertising: Key Metrics Simplified

May 23, 2023 by Jon Loomer - No Comments

Don’t obsess over metrics that don’t matter. Break metrics down into primary, secondary, and tertiary groups. Here’s what to consider…

Filed Under: Facebook Marketing Tutorials

Tagged With: Facebook Ad Metrics, Facebook Ads How To, Facebook Advertising, Facebook CPM, Facebook CTR

Why Are Meta Ad Prices Dropping?

May 3, 2023 by Jon Loomer - No Comments

Meta’s average ad price has dropped for the fifth consecutive quarter compared to the prior year. What could cause this? Let’s explore…

Filed Under: Facebook Marketing Tutorials

Tagged With: Advantage Plus Placements, Facebook Ads How To, Facebook Advertising, Facebook CPM

Did Facebook Ads CPM Go Up This Holiday Season?

December 11, 2022 by Jon Loomer - No Comments

Did Facebook ads CPM go up this holiday season? Indications are that they remained steady, resisting a holiday spike. Here’s what that means.

Filed Under: Facebook Marketing Tutorials

Tagged With: Facebook Ads How To, Facebook Advertising, Facebook CPM

Two Ways to Monitor Facebook Ads CPM

November 27, 2022 by Jon Loomer - No Comments

Is your Facebook ads CPM spiking, leading to increased costs? Here are two easy ways to monitor it…

Filed Under: Facebook Marketing Tutorials

Tagged With: Facebook Ads How To, Facebook Advertising, Facebook CPM

Will Facebook Ads CPM Costs Increase This Holiday Season?

November 15, 2022 by Jon Loomer - No Comments

Prior to the past few years, Facebook ads CPM costs have spiked during the holidays. Will that happen this year? Signs suggest it may not…

Filed Under: Facebook Marketing Tutorials

Tagged With: Facebook Ads How To, Facebook Advertising, Facebook CPM

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For Advanced Facebook Marketers
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  • Blog
  • Membership
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    • Membership Info
    • PHC Login
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  • Help
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    • Short-Form Video Blueprint
    • One-on-One with Jon
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    • The Pubcast
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    • Newsletter
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