When and how should you optimize for actions or use CPC, CPM or Daily Unique Reach? Here’s a guide to help you understand when to use each…
Facebook Ads Bidding Guide: Optimized, CPC, CPM and Daily Unique Reach
Why You Shouldn’t Forget About Facebook’s Sidebar [Research]
We’ve been told that mobile and desktop News Feed is most effective for Facebook advertising, but that the sidebar is a wasteland. Not so fast…
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