Facebook ads CPM has been known to skyrocket during the holidays in years past. Here’s how that impacts your ads and what you can do.
The Holidays and the Seasonality of Facebook Ads CPM
How Competition Impacts Facebook Ads Costs
Competition in the Facebook ad auction can be a major driver of your costs and profitability. Here’s what you can monitor and do as a result.
Facebook Ads Bidding Guide: Optimized, CPC, CPM and Daily Unique Reach
When and how should you optimize for actions or use CPC, CPM or Daily Unique Reach? Here’s a guide to help you understand when to use each…
Why You Shouldn’t Forget About Facebook’s Sidebar [Research]
We’ve been told that mobile and desktop News Feed is most effective for Facebook advertising, but that the sidebar is a wasteland. Not so fast…
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Jon Loomer
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The Pubcast with Jon Loomer
Facebook ads and entrepreneurship challenges discussed over a beer. Started in 2013, a full episode of The Pubcast is published every Friday. Jon also shares quick Pubcast Shots to provide thoughts, tips, and tutorials in a bite-sized format.
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