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Master **Short-Form Video** with The Short-Form Video Blueprint!

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Facebook Power Editor: Track and Optimize for Multiple Conversions

October 1, 2014 by Jon Loomer - 28 Comments

Facebook Power Editor Track Optimize Multiple Conversions

With Facebook’s Power Editor, you can track and optimize for multiple conversions. Here’s how and why it’s so important…

Filed Under: Facebook Marketing Tutorials

Tagged With: Facebook Ad Reports, Facebook Ads How To, Facebook Advertising, Facebook Conversion Pixel, Facebook Conversion Tracking, Facebook Conversion Value, Facebook Marketing, Facebook Power Editor

Facebook Conversion Tracking: Why Aren’t the Numbers Adding Up?

April 14, 2014 by Jon Loomer - 77 Comments

Facebook Conversions

Conversion numbers from Google and Facebook rarely add up. Here’s why, and what you can do about it…

Filed Under: Facebook Marketing Tutorials

Tagged With: Facebook Ad Reports, Facebook Ads How To, Facebook Advertising, Facebook Conversion Tracking, Facebook Offsite Pixel, Google Analytics

14 Facebook Marketing Goals for 2014

January 7, 2014 by Jon Loomer - 44 Comments

Facebook Marketing Goals

Are you ready to increase leads and revenue from Facebook in 2014? Start by experimenting with these 14 strategies…

Filed Under: Facebook Marketing Guide

Tagged With: Facebook Ad Reports, Facebook Conversion Tracking, Facebook FBX, Facebook Insights, Facebook offers, Facebook Post Level Export, Facebook Power Editor, Facebook Reach, Facebook Saved Target Group

Facebook Ads Glossary: Reference of All Important Terms [Infographic]

December 16, 2013 by Jon Loomer - 26 Comments

Facebook Ads Glossary

Need a quick and handy reference to all of the important Facebook advertising terms and features? Bookmark this infographic!

Filed Under: Facebook Marketing Reference

Tagged With: Facebook Ads How To, Facebook Advertising, Facebook Conversion Tracking, Facebook Custom Audience, Facebook Lookalike Audience, Facebook Power Editor

Why You Shouldn’t Forget About Facebook’s Sidebar [Research]

November 18, 2013 by Jon Loomer - 25 Comments

Facebook Ad Placement Sidebar

We’ve been told that mobile and desktop News Feed is most effective for Facebook advertising, but that the sidebar is a wasteland. Not so fast…

Filed Under: Facebook Marketing Research

Tagged With: Facebook Ad Reports, Facebook Advertising, Facebook Conversion Tracking, Facebook CPM

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Short-Form Video Blueprint

Short-Form Video Blueprint

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Facebook ads and entrepreneurship challenges discussed over a beer. Started in 2013, a full episode of The Pubcast is published every Friday. Jon also shares quick Pubcast Shots to provide thoughts, tips, and tutorials in a bite-sized format.

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Jon Loomer Digital
For Advanced Facebook Marketers
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  • Blog
  • Membership
    ▼
    • Membership Info
    • PHC Login
    • Agencies
  • Help
    ▼
    • Short-Form Video Blueprint
    • One-on-One with Jon
  • Podcasts
    ▼
    • The Pubcast
    • Appearances
  • Free
    ▼
    • Newsletter
    • Safe Zones Template