A Facebook Ads Experimentation Guide

This Facebook ads experimentation guide focuses on the 18 areas that are prime for testing, as well as what you should consider for each.

How Campaign Budget Optimization (CBO) is Performing Around The World

Back in January, Jon wrote about Campaign Budget Optimization (CBO) and how it would become the default in September 2019. Now we’re mid-summer, and we’ve all had a few months to learn exactly how CBO works, test it out, and determine the best course of action moving forward. Testing CBO – Discovering Pros and Cons… Read more »