Facebook Audience Insights Archives

Facebook Audience Insights: Research an Audience

October 16, 2020 by Jon Loomer - 48 Comments

Facebook Audience Insights has been around a long time. It can still provide some valuable information about your audience. Let’s look…

Facebook Audience Overlap: Find Commonalities Between Audiences

January 14, 2016 by Jon Loomer - 27 Comments

Facebook recently launched Audience Overlap that helps advertisers find the overlap between Custom Audiences, Lookalike Audiences and Saved Audiences.

Facebook Audience Insights: 5 Groups You Should Analyze

September 25, 2015 by Jon Loomer - 30 Comments

Audience Insights is a powerful free Facebook tool that helps you break down your audiences. Here are 5 audiences you should analyze…

How Many Facebook Fans Visit Your Website or Convert?

May 31, 2015 by Jon Loomer - 26 Comments

How valuable is your Facebook fan base? Use this exercise to find out how many of your fans visited your website, opted in or bought from you.

How Brands Can Maximize Facebook Organic Post Targeting by Interest

December 10, 2014 by Jon Loomer - 30 Comments

Facebook Organic Post Interest Targeting

Facebook marketers can now target their organic posts to fans with particular interests. Here’s how to determine the best interests to target…

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