Facebook recently launched Audience Overlap that helps advertisers find the overlap between Custom Audiences, Lookalike Audiences and Saved Audiences.
Facebook Audience Overlap: Find Commonalities Between Audiences
Facebook Audience Insights: 5 Groups You Should Analyze
Audience Insights is a powerful free Facebook tool that helps you break down your audiences. Here are 5 audiences you should analyze…
How Many Facebook Fans Visit Your Website or Convert?
How valuable is your Facebook fan base? Use this exercise to find out how many of your fans visited your website, opted in or bought from you.
How Brands Can Maximize Facebook Organic Post Targeting by Interest
Facebook marketers can now target their organic posts to fans with particular interests. Here’s how to determine the best interests to target…
8 Effective Targeting Strategies for Building Facebook Page Likes
If you want to build a highly relevant Facebook audience, you need to target the right people. Here are eight groups to start with today…
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