Once iOS 14 goes live, you are going to see your conversions drop. This is partially due to a change in Facebook attribution. Here’s why…
Facebook Ads Attribution and iOS 14
Facebook Eliminates 28-Day Attribution Window
Facebook is eliminating the 28-day attribution window, citing privacy initiatives. This is likely to impact at least your ad reporting.
Facebook and the Mystery of Organic Conversions
Facebook doesn’t report organic conversions — whether from organic posts or ads. Ads Manager only reports paid distribution. This is a missed opportunity.
The Value of Facebook Pixel Events
Facebook pixel events are not only beneficial, they are required for any serious advertiser. Here are six benefits provided to those who utilize events…
Facebook Attribution: View Top Sources for Conversions
What are your top sources of website registrations and revenue — both on and off of Facebook, paid and organic? Use Facebook Attribution to find out…
Training: Facebook Ads and iOS 14
Training: Facebook Ads & iOS 14
Jon Loomer
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