Default Facebook ads attribution is 7-day click and 1-day view. Do you understand view-through conversions and when they might happen?
Understanding Facebook View-Through Conversions
Solution: Verify Facebook Ads Results with Unique Landing Page and Form
Facebook may be under-reporting conversions resulting from your ads. Here is one approach that you can use to uncover those lost conversions.
Facebook Attribution Setting Default Changes Again
The default Facebook Attribution Setting has changed again — now back to 7-day click and 1-day view. Here’s what it means for your ads…
Facebook Ads Attribution and iOS 14
Once iOS 14 goes live, you are going to see your conversions drop. This is partially due to a change in Facebook attribution. Here’s why…
Facebook Eliminates 28-Day Attribution Window
Facebook is eliminating the 28-day attribution window, citing privacy initiatives. This is likely to impact at least your ad reporting.
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Facebook ads and entrepreneurship challenges discussed over a beer. Started in 2013, a full episode of The Pubcast is published every Friday. Jon also shares quick Pubcast Shots to provide thoughts, tips, and tutorials in a bite-sized format.
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