Meta is bringing back 28-day click attribution! Here are the details on where to find it and what it means for your advertising…
Meta Brings Back 28-Day Click Attribution
Understanding Facebook View-Through Conversions
Default Facebook ads attribution is 7-day click and 1-day view. Do you understand view-through conversions and when they might happen?
Solution: Verify Facebook Ads Results with Unique Landing Page and Form
Facebook may be under-reporting conversions resulting from your ads. Here is one approach that you can use to uncover those lost conversions.
Facebook Attribution Setting Default Changes Again
The default Facebook Attribution Setting has changed again — now back to 7-day click and 1-day view. Here’s what it means for your ads…
Facebook Ads Attribution and iOS 14
Once iOS 14 goes live, you are going to see your conversions drop. This is partially due to a change in Facebook attribution. Here’s why…
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