Meta is bringing back 28-day click attribution! Here are the details on where to find it and what it means for your advertising…
Meta Brings Back 28-Day Click Attribution
Compare Attribution Settings Returns to Facebook Ads Manager
The Compare Attribution Settings feature has returned to Facebook Ads Manager! This important feature was removed post-iOS 14 changes…
Standardize Attribution Setting: You Can Still Compare Facebook Attribution Windows
Facebook removed the Compare Attribution feature, but you can still compare attribution using Standardize Attribution Setting in Ad Reports.
Facebook Ads and the Removal of Compare Attribution Windows
Facebook removed the ability to compare attribution windows during changes related to iOS 14+ in 2021. This is a big loss. Here’s why…
Facebook Ads Performance Related to iOS 14
You may have seen a drop in Facebook ads performance due to iOS 14. But the biggest impact may have nothing to do with opt-outs.
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