Some Facebook advertisers are now able to optimize for non-prioritized events, a great workaround for a challenging limitation.
Campaign Optimization Using Non-Prioritized Facebook Events
Where Are My Client’s Hidden Facebook Events?
When configuring Facebook web events for Aggregated Event Measurement, are you noticing hidden events? Here’s why and what to do…
How to Optimize for a Client’s Configured Facebook Events
Now that there’s an 8-event limit, agencies report an inability to access and optimize for a client’s configured Facebook events. Details…
How to Share Facebook Custom Conversions
If you need access to a custom conversion for optimization, reporting, or configuring events, it needs to be shared. It’s not that easy…
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Facebook ads and entrepreneurship challenges discussed over a beer. Started in 2013, a full episode of The Pubcast is published every Friday. Jon also shares quick Pubcast Shots to provide thoughts, tips, and tutorials in a bite-sized format.
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