Facebook has removed the 72-hour pause of ad sets related to Aggregated Event Measurement changes in official documentation.
Elimination of the 72-Hour Pause for Facebook Ad Set Optimization
Campaign Optimization Using Non-Prioritized Facebook Events
Some Facebook advertisers are now able to optimize for non-prioritized events, a great workaround for a challenging limitation.
Where Are My Client’s Hidden Facebook Events?
When configuring Facebook web events for Aggregated Event Measurement, are you noticing hidden events? Here’s why and what to do…
How to Optimize for a Client’s Configured Facebook Events
Now that there’s an 8-event limit, agencies report an inability to access and optimize for a client’s configured Facebook events. Details…
How to Share Facebook Custom Conversions
If you need access to a custom conversion for optimization, reporting, or configuring events, it needs to be shared. It’s not that easy…
Training: Facebook Ads and iOS 14
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