Meta is rolling out huge changes to website conversion campaigns, eliminating most of the steps related to Aggregated Event Measurement…
The Problem with Unranked Event Custom Facebook Ads Reporting
You may create custom Facebook ad reports instead of using the default column construction. That can be an issue when using unranked events.
Facebook Ads Performance Related to iOS 14
You may have seen a drop in Facebook ads performance due to iOS 14. But the biggest impact may have nothing to do with opt-outs.
Tip: Facebook Ads Reporting Window
Due to the way Facebook handles reporting of opted-out users, you may need to adjust your reporting window in Ads Manager. Here’s why…
How to Use Value Optimization for Facebook Ads
Value Optimization allows you to optimize your Facebook ads to reach people most likely to lead to the highest value conversions. Here’s how.