Value Optimization allows you to optimize your Facebook ads to reach people most likely to lead to the highest value conversions. Here’s how.
How to Use Value Optimization for Facebook Ads
Elimination of the 72-Hour Pause for Facebook Ad Set Optimization
Facebook has removed the 72-hour pause of ad sets related to Aggregated Event Measurement changes in official documentation.
Campaign Optimization Using Non-Prioritized Facebook Events
Some Facebook advertisers are now able to optimize for non-prioritized events, a great workaround for a challenging limitation.
Where Are My Client’s Hidden Facebook Events?
When configuring Facebook web events for Aggregated Event Measurement, are you noticing hidden events? Here’s why and what to do…
How to Optimize for a Client’s Configured Facebook Events
Now that there’s an 8-event limit, agencies report an inability to access and optimize for a client’s configured Facebook events. Details…
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