You may create custom Facebook ad reports instead of using the default column construction. That can be an issue when using unranked events.
You may have seen a drop in Facebook ads performance due to iOS 14. But the biggest impact may have nothing to do with opt-outs.
Due to the way Facebook handles reporting of opted-out users, you may need to adjust your reporting window in Ads Manager. Here’s why…
Value Optimization allows you to optimize your Facebook ads to reach people most likely to lead to the highest value conversions. Here’s how.
Facebook has removed the 72-hour pause of ad sets related to Aggregated Event Measurement changes in official documentation.