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The Problem with Unranked Event Custom Facebook Ads Reporting

March 27, 2022 by Jon Loomer - No Comments

You may create custom Facebook ad reports instead of using the default column construction. That can be an issue when using unranked events.

Filed Under: Facebook Marketing Tutorials

Tagged With: Facebook Ads How To, Facebook Advertising, Facebook Aggregated Event Measurement, iOS 14

Facebook Ads Performance Related to iOS 14

February 1, 2022 by Jon Loomer - No Comments

You may have seen a drop in Facebook ads performance due to iOS 14. But the biggest impact may have nothing to do with opt-outs.

Filed Under: Facebook Marketing Tutorials

Tagged With: Facebook Ads How To, Facebook Advertising, Facebook Aggregated Event Measurement, Facebook Attribution Setting, iOS 14

Tip: Facebook Ads Reporting Window

January 25, 2022 by Jon Loomer - No Comments

Due to the way Facebook handles reporting of opted-out users, you may need to adjust your reporting window in Ads Manager. Here’s why…

Filed Under: Facebook Marketing Tutorials

Tagged With: Facebook Ads How To, Facebook Ads Reporting, Facebook Advertising, Facebook Aggregated Event Measurement, iOS 14

How to Use Value Optimization for Facebook Ads

October 6, 2021 by Jon Loomer - No Comments

Value Optimization allows you to optimize your Facebook ads to reach people most likely to lead to the highest value conversions. Here’s how.

Filed Under: Facebook Marketing Tutorials

Tagged With: Facebook Ads How To, Facebook Advertising, Facebook Aggregated Event Measurement, Facebook Value Optimization, iOS 14

Elimination of the 72-Hour Pause for Facebook Ad Set Optimization

July 26, 2021 by Jon Loomer - No Comments

Facebook has removed the 72-hour pause of ad sets related to Aggregated Event Measurement changes in official documentation.

Filed Under: Facebook Marketing Tutorials

Tagged With: Facebook Aggregated Event Measurement, iOS 14

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