Want to measure ROI of your Facebook ad campaigns? You need to set up an Offsite Pixel to track conversions. Read or watch this step-by-step tutorial.
Only the most sophisticated of Facebook marketers have even heard of offsite pixels. Do you know how you can benefit while slashing your ad costs?
I spotted a helpful new widget at the top, right-hand side of my News Feed today that provides a brief overview of my active ad campaign performance.
In this week’s video blog, I answered questions regarding Graph Search, Facebook content plans, when to stop ads, attracting new fans and more.
VentureBeat published an article stating that brands could be outed for buying likes based on some new publicly available information. But is it true?