How to Win the Facebook Small Business Boost Contest

By now, you’ve likely heard about Facebook’s Small Business Boost contest that gives small business owners in the US with a Facebook page of at least 50 likes the opportunity to get $50, $150 or even $10,000 in free Facebook advertising. This is nuts! Is there a catch? Not really. The $50 is automatic to… Read more »

The Most Important Facebook Advertising Metric

I’ve shown you How to Create a Facebook Ad. I’ve also shown you How to Create a Successful Facebook Ad Campaign. Heck, I’ve even shown you How to Measure Facebook Ad Success. But today, I’m going to talk about the only Facebook advertising metric that matters. Cost Per Like Previously, I took you through the… Read more »

The Problem With Facebook Page Post Ads

I’m a big believer in Facebook ads and have had great success using their standard advertising approach. But last week, I was given a $100 coupon code, so I decided to go experimental and try the other ad types. And while I had some success, there is a problem with Facebook page post ads. What… Read more »