How to Measure Facebook Ad Success

You know how to create a Facebook ad. Now let’s focus on how to measure Facebook ad success. While there are four different Facebook ad types and unlimited places you can drive people with your ads, this tutorial will focus entirely on driving new fans with a standard Facebook ad. Tracking Cost Per Click While… Read more »

The Differences Between Sponsored Stories and Page Post Ads

Facebook gives you four different ways to advertise to their users: Page Like Stories, Post Like Stories, Page Post Ads and Facebook Ads for Pages. The first two are variations of Sponsored Stories. The third and fourth fall under the standard “Facebook Ad” designation. We’ve already covered standard Facebook ads and how to be successful… Read more »

How to Create a Successful Facebook Ad Campaign

In a prior tutorial, I discussed the steps to creating a standard ad on Facebook. Today, I’m going to cover the strategies associated with how to create a successful Facebook ad campaign. Set Your Strategy Before you even create your first Facebook ad, you need to determine your goals. What are you looking to accomplish?… Read more »

How to Create a Facebook Ad

If you run a brand page, there is no faster way to grow your number of fans than through Facebook advertising. It’s an incredibly easy process that can fit into anyone’s budget. I’ll eventually cover how to run and manage a Facebook ad campaign as well as the various forms of Facebook advertising. But this… Read more »

Sponsored Stories coming to Facebook Ticker

Mashable reports that Facebook is introducing sponsored stories to the Ticker. Alright, before you get out your pitchforks, let’s make sure we establish why we’re angry. What is a sponsored story? First, here’s the generic definition of a sponsored story, as it applies to the typical (non-advertising) user: Sponsored Stories are stories that are eligible… Read more »