How to Use Facebook Page Post Ads

A Facebook page post ad is exactly what it sounds like. It’s an ad based on one of your Facebook page posts. Could be a status update, link share, video, photo, Facebook Question, or whatever it is you’ve shared on your page’s wall. You can select any recent post you’ve made, provide the custom post… Read more »

How to Win the Facebook Small Business Boost Contest

By now, you’ve likely heard about Facebook’s Small Business Boost contest that gives small business owners in the US with a Facebook page of at least 50 likes the opportunity to get $50, $150 or even $10,000 in free Facebook advertising. This is nuts! Is there a catch? Not really. The $50 is automatic to… Read more »

The Most Important Facebook Advertising Metric

I’ve shown you How to Create a Facebook Ad. I’ve also shown you How to Create a Successful Facebook Ad Campaign. Heck, I’ve even shown you How to Measure Facebook Ad Success. But today, I’m going to talk about the only Facebook advertising metric that matters. Cost Per Like Previously, I took you through the… Read more »