The Problem With Facebook Page Post Ads

I’m a big believer in Facebook ads and have had great success using their standard advertising approach. But last week, I was given a $100 coupon code, so I decided to go experimental and try the other ad types. And while I had some success, there is a problem with Facebook page post ads. What… Read more »

How Restaurants Can Benefit From Facebook

We’ve already established that if you’re a business owner, your brand needs to be on Facebook. There are very few exceptions to this rule. Make no mistake, however, certain industries can benefit more than others. There is no industry with more Facebook marketing opportunities than the food industry. It is a perfect fit. That’s why… Read more »

Free Facebook Marketing eBook is Available!

As many of you already know, I’ve been working on a Facebook marketing eBook for the past month or so. It’s based largely on the content from this site, but focused in one area and neatly packaged. There are also three worksheets at the end of it that will help you as you think through… Read more »

How to Measure Facebook Ad Success

You know how to create a Facebook ad. Now let’s focus on how to measure Facebook ad success. While there are four different Facebook ad types and unlimited places you can drive people with your ads, this tutorial will focus entirely on driving new fans with a standard Facebook ad. Tracking Cost Per Click While… Read more »