Instant Experience is a unique and immersive Facebook ad format. Here are the metrics you can use to measure performance…
Success Metrics for Facebook Instant Experience Ads
Customer Hub and Drafts: How to Share Facebook Ad Mockups with Clients
How do you share Facebook ad mockups with clients to get approval before going live? Here are two approaches, including Customer Hub…
Addressing the Reactions to the Shutdown of Facebook Podcasts
Meta shut down Facebook Podcasts, and the marketing world has lots of opinions (many misguided). Here are my responses…
Meta Shuts Down Facebook Podcasts
Meta is shutting down Facebook Podcasts. The damage is less about what we’re losing and more about what could have been. Let me explain…
Ways That I Use Facebook Website Custom Audiences Based on Specific Pages
There are numerous ways that you can utilize Facebook website custom audiences by specific pages or websites. Here are a few ways I use it…
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Jon Loomer
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Facebook ads and entrepreneurship challenges discussed over a beer. Started in 2013, a full episode of The Pubcast is published every Friday. Jon also shares quick Pubcast Shots to provide thoughts, tips, and tutorials in a bite-sized format.
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