Facebook provides the ability to target specific mobile devices across their advertising platform. This article covers how to utilize these capabilities.
How to Target Specific Mobile Devices on Facebook and Instagram
Facebook Ads and the Learning Phase
The Learning Phase has a major impact on the peformance of your Facebook ads. Here’s a guide to help take advantage of the benefits of the Learning Phase.
Facebook Dynamic Formats and Ad Creative
Facebook has a new feature to dynamically show different ad formats and creative depending on the person to get optimal results. Here’s how…
Facebook Ads and Multiple Text Options Feature
Facebook is rolling out a feature similar to Dynamic Creative for creating multiple text options to reach people with the ideal message. Here’s more…
Facebook Ads Edits that Trigger the Learning Phase
Before editing a successful ad set, know that certain edits will trigger the learning phase. If that happens, high performance may not return. Details here.
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