Now that there’s an 8-event limit, agencies report an inability to access and optimize for a client’s configured Facebook events. Details…
How to Optimize for a Client’s Configured Facebook Events
How to Share Facebook Custom Conversions
If you need access to a custom conversion for optimization, reporting, or configuring events, it needs to be shared. It’s not that easy…
How to Prepare Facebook Ads Clients for iOS 14
During this time of uncertainty, you must prepare your clients for a drop in performance due to iOS 14. Here’s how to set expectations.
These Ads Suck: Will Users in a Privacy-Altered World Like What They See?
The future of a privacy-altered world without pixels and tracking is less relevant and personalized ads. They’ll suck. Do people want that?
Don’t Freak Out: How to Approach Facebook Advertising Changes Inspired by iOS 14
There’s a lot of freaking out about iOS 14 among the Facebook advertising community and a lot of people taking advantage of it. Breathe…
Training: Facebook Ads and iOS 14
Training: Facebook Ads & iOS 14
Jon Loomer
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