
Be ethical to a fault. Make it a habit. Pushing the line has short-term benefits but bad long-term risks. Know the lines you will not cross.
Be ethical to a fault. Make it a habit. Pushing the line has short-term benefits but bad long-term risks. Know the lines you will not cross.
If you’ve advertised for multiple years, do not get stuck in your ways. Things change. You need to change, too. Update your assumptions…
Meta is rolling out huge changes to website conversion campaigns, eliminating most of the steps related to Aggregated Event Measurement…
Meta advertising is complex. Clients and potential clients ask simple questions and expect simple answers. Embrace “it depends….”
It’s important that you understand how the Meta ads algorithm works. It has strengths and weaknesses that can help or hurt you. Here’s why…
Feel like you're always one step behind? Jon will keep you updated on everything you need to know about the latest updates related to Facebook advertising.