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Be Ethical to a Fault for Meta Advertising Longevity

May 17, 2023 by Jon Loomer - No Comments

Be ethical to a fault. Make it a habit. Pushing the line has short-term benefits but bad long-term risks. Know the lines you will not cross.

Filed Under: Facebook Marketing Tutorials

Tagged With: Facebook Ads How To, Facebook Advertising

Update Your Meta Advertising Assumptions

May 16, 2023 by Jon Loomer - No Comments

If you’ve advertised for multiple years, do not get stuck in your ways. Things change. You need to change, too. Update your assumptions…

Filed Under: Facebook Marketing Tutorials

Tagged With: Facebook Ads How To, Facebook Advertising

Meta Announces Big Changes to Website Conversion Campaigns

May 16, 2023 by Jon Loomer - No Comments

Meta is rolling out huge changes to website conversion campaigns, eliminating most of the steps related to Aggregated Event Measurement…

Filed Under: Facebook Marketing Tutorials

Tagged With: Facebook Ads How To, Facebook Advertising, Facebook Aggregated Event Measurement, Facebook Value Optimization, iOS 14

Meta Advertising Expectations and the Most Common Phrase

May 15, 2023 by Jon Loomer - No Comments

Meta advertising is complex. Clients and potential clients ask simple questions and expect simple answers. Embrace “it depends….”

Filed Under: Facebook Marketing Tutorials

Tagged With: Facebook Ads How To, Facebook Advertising

Understand the Meta Ads Algorithm

May 14, 2023 by Jon Loomer - No Comments

It’s important that you understand how the Meta ads algorithm works. It has strengths and weaknesses that can help or hurt you. Here’s why…

Filed Under: Facebook Marketing Tutorials

Tagged With: Facebook Ads How To, Facebook Ads Optimization, Facebook Advertising

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For Advanced Facebook Marketers
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  • Blog
  • Membership
    ▼
    • Membership Info
    • PHC Login
    • Agencies
  • Help
    ▼
    • Short-Form Video Blueprint
    • One-on-One with Jon
  • Podcasts
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    • The Pubcast
    • Appearances
  • Free
    ▼
    • Newsletter
    • Quiz
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    • Safe Zones Template