There are times when advertisers don’t want to send users to a landing page. They desire an ad that, when clicked, starts a phone call with a sales rep. The phone call is the ultimate goal, and any other action is simply delaying that conversion. There are now two ways to do this: Using Reach… Read more »
Facebook offers dozens of metrics to measure performance within Ads Manager. But, what if those metrics aren’t good enough? Facebook now allows you to add columns for your custom metrics in Ads Manager. Until now, this was a feature in Ads Reporting, but that’s a section that many advertisers neglect. It made little sense, really,… Read more »
How much do you know about the Facebook pixel? Do you know what it is and what it’s for? There are 20 questions. When you’re done, I’ll give you a score.
Create the ultimate Facebook pixel event to track, optimize for, and target the highest quality traffic, combining BOTH time on page and scroll depth.
This post is a step-by-step guide to help you set up a custom Facebook pixel event to track, optimize for, and target deep scroll depth website visits.
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