It doesn’t exist now, but what if Meta offered an Impressions Shown Custom Audience? It could be used for some pretty cool ad strategies…
Meta Needs an Impressions Shown Custom Audience
Meta Needs Frequency Capping for More Optimization Options
Meta needs more options for controlling frequency with Facebook ads. Frequency capping is only available in rare situations right now.
Lead Filtering, Gated Content, and Creative Flexibility Coming to Facebook Lead Forms
Meta announced several new features coming to Facebook lead forms that could increase quality and performance. Here are the details…
New Feature: Marketing Messages from Meta Business Suite
A new feature is coming soon that could be a really big deal: Marketing messages from Meta Business Suite. Here’s what we know…
Video Breakdowns Provide Important Context for Facebook Ads Actions
Video breakdowns can help you understand how auto-play and sound contribute to the performance of your Facebook ads. Here’s how…
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