What’s a good CPC? CPM? Cost Per Lead? Cost Per Purchase? It depends. It’s important you understand WHY and are able to communicate that.
Facebook Ads: It Depends
How to Use Google Tag Manager to Manage the Facebook Pixel and Events
I use Google Tag Manager to add the base pixel code and create both standard and custom pixel events. Here are the details of what I do…
How to Set Up Facebook Conversions API Using Conversions API Gateway
The Conversions API Gateway is one of few solutions that most advertisers can use for setting up the Facebook Conversions API. Here’s how…
Test: Can You Promote a Facebook Podcast with Ads?
Can you promote Facebook podcasts with ads? Not natively. But there’s a workaround that I’m using. This post explains the test and results.
My Next Facebook Ads Experiment
I’m running a new Facebook ads experiment. If you’re one of my most engaged website visitors, you’re probably seeing the ads right now…
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10 Tips from 10 Years
10 important lessons learned about Facebook ads during the past 10 years. Receive a series of 10 emails, one every day.
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The Basics
The five basic steps to setting up a successful Facebook ad campaign. Receive a link to a different tip every day. Each tip includes a video and written lesson.
Training Bundle: Tracking, Targeting, and Optimization
Training Bundle: Tracking, Targeting, and Optimization
Jon Loomer
Learn how to thrive in an era of less tracking and greater privacy in this multi-focus bundle, that includes pre-recorded videos and a live event.
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Jon Loomer
BOOST your Facebook Marketing Skills
The PHC provides members with access to hundreds of advertisers who have done what you’re trying to do, have worked in your industry and who can pull from valuable experience.
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One-on-One Training
Schedule one-on-one time with Jon to discuss your Facebook advertising struggles, obstacles, and strategies.
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How Much Do You Know??
Get access to a FREE Facebook advertising quiz library covering more than 25 topics.
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Facebook Ads Fixes Video Series
Get access to this 20-video series that teaches the important factors that impact your ad success.
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Improve your confidence, capabilities, and performance as a Facebook advertiser.
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