Facebook advertisers can now use lifetime value (LTV) and value-based Custom Audiences to target users similar to their highest value customers. Here’s how.
Geography and the Problem with Facebook Ads Optimization
When Facebook optimizes your ads, they look to get the most actions for the lowest price. This can present problems with quality. Here’s a case study…
How to Create Conditional Answers for Facebook Lead Ad Forms
You can now create conditional answers for Facebook lead ad forms to collect information specific to answers previously given on the form. Here’s how…
Facebook Ad Conversion Attribution: What You Need to Know
How Facebook reports conversions is often misunderstood. Here’s a breakdown of click and view conversion attribution windows and which ad get credit…
How to Use Facebook Delivery Insights
Facebook Delivery Insights is a great tool for spotting issues with auction overlap and audience saturation so you can fix it quickly. Here’s an overview…
How to Create Call-to-Action Units for Facebook Instant Articles
Facebook is now allowing publishers to add call-to-action units to collect email addresses and page likes from Instant Articles. Here’s how to do it…
Facebook for WooCommerce: Pixel and Dynamic Ads Integration
The Facebook for WooCommerce extension simplifies the addition of the pixel and creation of product feeds for dynamic ads. Here are the integration details.
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