Facebook Ads Manager changes regularly. Keeping track of those changes can be challenging. Thankfully, there are some resources that can help.
Facebook Ads Manager Changes: How to Keep Up
The Difference Between Facebook Clicks
There are multiple metrics related to clicks within ad reports. Do you know the difference between Facebook clicks? Knowing these differences is critical…
How to Target Referral Traffic with Facebook Ads
You can target referral traffic with Facebook ads based on where people came from to visit your website. You need to first update your pixel. Here’s how…
How to Manage Facebook Ad Frequency
A high Facebook ad frequency is often one of the reasons ads stop working. Here are several methods you can use to manage and control your frequency…
Facebook Attribution: View Top Sources for Conversions
What are your top sources of website registrations and revenue — both on and off of Facebook, paid and organic? Use Facebook Attribution to find out…
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