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Jon Loomer Digital
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Should Meta Advertisers Ever Use the Audience Network Placement?

March 1, 2023 by Jon Loomer - No Comments

Most Meta advertisers know that the Audience Network placement can be problematic. But should you always turn it off? Let’s explore…

Filed Under: Facebook Marketing Tutorials

Tagged With: Advantage Plus Placements, Audience Network Rewarded Video, Facebook Ad Placement, Facebook Ads How To, Facebook Advertising, Facebook Audience Network

Split Test: Which Optimization Leads to the Most High-Quality Traffic?

February 27, 2023 by Jon Loomer - No Comments

What Facebook ads optimization leads to the most quality traffic: Link Clicks, Landing Page Views or a Custom Event? Here’s a split test…

Filed Under: Facebook Marketing Tutorials

Tagged With: Facebook Ads How To, Facebook Advertising, Facebook Pixel Custom Events

Create a Meta Custom Event That Combines Time Spent and Scroll Depth

February 15, 2023 by Jon Loomer - No Comments

Use this custom event to track quality traffic on your website, combining time spent and scroll depth. Then use it for reporting and more.

Filed Under: Facebook Marketing Tutorials

Tagged With: Facebook Ads How To, Facebook Advertising, Facebook Pixel, Facebook Pixel Custom Events, Google Tag Manager

Create a Meta Pixel Event that Fires After Scrolling 70% Down a Page

February 13, 2023 by Jon Loomer - No Comments

You can create a custom event for scroll depth for reporting, optimization, and targeting of your Facebook ads. Here’s how…

Filed Under: Facebook Marketing Tutorials

Tagged With: Facebook Ads How To, Facebook Advertising, Facebook Pixel Custom Conversions, Facebook Pixel Custom Events, Scroll Depth

Create a Meta Pixel Event that Fires After Viewing a Page for 60 Seconds

February 8, 2023 by Jon Loomer - No Comments

You can create a custom event in Google Tag Manager that fires when someone spends 60 seconds on a page of your website. Here’s how…

Filed Under: Facebook Marketing Tutorials

Tagged With: Facebook Ads How To, Facebook Advertising, Facebook Pixel Custom Events, Google Tag Manager

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Jon Loomer Digital
For Advanced Facebook Marketers
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  • Blog
  • Membership
    ▼
    • Membership Info
    • PHC Login
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  • Help
    ▼
    • One-on-One with Jon
  • Podcasts
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    • Pubcast
    • Podcast Appearances
  • Free
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    • Newsletter
    • Safe Zones Template