Your Facebook Dynamic Product Ads can be more effective. Here’s a rundown of several optimization tips that can help improve your campaigns…
Turning Facebook Analytics Into Action
Jumpstart your campaigns and move the needle with Funnels and Lifetime Value within Facebook Analytics. This post takes a closer look at commonly asked questions related to these reports and some potential solutions.
Facebook Responds: No More Partner Categories Targeting
In the wake of the Cambridge Analytica scandal, Facebook is making a big change for advertisers, removing Partner Categories from targeting options. Here’s what you need to know about the update…
Two Strategies to Scale Your Facebook Ads
Advertisers often struggle with scaling. To help you better understand scaling, let’s look at the difference between vertical and horizontal scaling before jumping into a couple of common scenarios…
Facebook Ad Bid Strategies: Lowest Cost and Target Cost
Advertisers can use Facebook ad bid strategies to get the lowest cost or set a target cost that may be better for scaling to higher budgets. Here’s an explanation of how and when to use both…
New Facebook Ads Placement: Marketplace
Facebook has opened up a new placement for advertisers: Marketplace. Will this lead to positive results? Here’s a detailed breakdown…
Facebook Ads Guide: 55 Custom Audiences to Target People Ready to Act
Custom Audiences are no longer as simple as targeting your email list. There are now nearly limitless options. Here is a list of 55 to get you started…