When should you change your messaging due to a crisis? When should you lower your ad spend or stop advertising entirely due to a drop in advertising effectiveness or overall revenue? These are questions that many businesses and advertisers are facing right now. COVID-19 is impacting everyone in some way. How we conduct business, how… Read more »
A month ago, I started a Messenger ad that surveyed users related to their advertising experience. Here’s a breakdown of those results…
The Facebook ads Inspect Tool can help diagnose issues related to auction competition, audience overlap, ad fatigue, and more. Let’s take a closer look…
You can use Facebook Messenger ads to generate leads. Here’s a step-by-step guide as well as who they may be best for and how you might use them…
Here’s an example of a campaign using the Reach obejctive and Reach optimization, resulting in sales at $2.66 each. Create your own to scale your results.
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