Are you getting the most out of your FB ad account? Here is a guide to start optimizing and organizing efficiently on a daily, weekly, and monthly basis…
Facebook Attribution Tool: The Ultimate Introduction
Facebook recently announced the launch of the Facebook Attribution Tool, a free tool “designed to give marketers a more holistic view of the customer journey, both on and off Facebook.” A couple of things… 1. This tool is DEEP. Have fun poking around this Facebook Business help guide to learn all of the ins and […]
How to Determine Facebook Ad Spend by Country
This is a step-by-step tutorial helping you understand how you’d separate countries by ad set, and how you’d determine the Facebook ad spend by country…
Are Instagram users included in Facebook Saved Audiences?
Facebook Saved Audiences are useful for creating targeting groups. Are Instagram users included? This article takes a closer look…
Dial In Your Facebook Dynamic Ads for the Holidays
Facebook dynamic ads are critical to a successful holiday season. Here are some specific steps that you should take to help get the results that you want…
Facebook Custom Audience Sizes Have Returned (sort of!)
Facebook Custom Audience Size estimates have been unavailable for several months. However, it appears that in some cases, these estimates have returned.
Facebook Partner Categories Removed: What Now?
Facebook is removing Partner Category targeting. To be sure your campaigns will not have any issues, you can edit ad set targeting. Find out how, here.