Should you go broad with your Facebook ads, skipping interests and lookalike audiences? The approach has merit in some situations…
Should You Go Broad with Facebook Ads Targeting?
Facebook Advantage Custom Audiences: What You Need to Know
Facebook is rolling out Advantage Custom Audiences. This could be good, but be ultra careful about how it’s used. Here’s why…
New B2B Targeting Options for Facebook Ads
Meta recently revealed several new options for B2B targeting to help isolate business decision-makers. Here’s how it works…
Facebook Targeting Expansion Becomes Default
Facebook Targeting Expansion will be turned on and can’t be turned off for conversions campaigns. Here’s what that means for advertisers…
How I Promoted My SMMW Speaking Session
Last week, I spoke at Social Media Marketing World. To drive attendance to my session, I created a Facebook ad. Here’s exactly what I did and the results…
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Facebook ads and entrepreneurship challenges discussed over a beer. Started in 2013, a full episode of The Pubcast is published every Friday. Jon also shares quick Pubcast Shots to provide thoughts, tips, and tutorials in a bite-sized format.
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