You can create custom audiences that allow you to target people who viewed multiple pages of your website. Here’s how…
Maximize Relevance in Your Facebook Ads: Target Website Visitors Who Viewed Multiple Pages
Should You Go Broad with Facebook Ads Targeting?
Should you go broad with your Facebook ads, skipping interests and lookalike audiences? The approach has merit in some situations…
Facebook Advantage Custom Audiences: What You Need to Know
Facebook is rolling out Advantage Custom Audiences. This could be good, but be ultra careful about how it’s used. Here’s why…
New B2B Targeting Options for Facebook Ads
Meta recently revealed several new options for B2B targeting to help isolate business decision-makers. Here’s how it works…
Facebook Targeting Expansion Becomes Default
Facebook Targeting Expansion will be turned on and can’t be turned off for conversions campaigns. Here’s what that means for advertisers…
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Advertising Foundations: 8-Part Series [FREE]
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Facebook ads and entrepreneurship challenges discussed over a beer. Started in 2013, a full episode of The Pubcast is published every Friday. Jon also shares quick Pubcast Shots to provide thoughts, tips, and tutorials in a bite-sized format.
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